The Saem
The Saem on IdoSell with InPost Pay
A store for the authorized distributor of Korean brand The Saem. Localized content, education on routines and ingredients, and a fast checkout with InPost Pay. The client is the authorized distributor of Korean cosmetics brand The Saem in Poland. The store at sklep.saem.pl offers creams, essences, sheet masks, concealers, SPF products and vegan cosmetics. The range includes the Iceland, Jeju Fresh Aloe and Urban Eco Harakeke lines, among others. The store ships to 18 countries, and customers rate it 4.8/5 on average.
- A brand from another market. The Saem's descriptions, names and materials were created with Korean customers in mind. Polish customers need content in their own language and in a familiar context.
- Multi-step skincare. A Korean routine consists of several steps in a specific order. Without an explanation, customers do not know what to buy or how to combine products.
- Little-known ingredients. Some ingredients are characteristic of Korean cosmetics. They had to be explained in plain language.
- Trust in imports. When buying cosmetics from Asia, customers ask whether the product is genuine. The authorized distributor status had to be clearly visible.
- Convenient mobile shopping. Cosmetics customers often shop on their phones. A long order form is an easy reason to abandon the cart.
- Selling beyond Poland. The store serves customers from many countries. Delivery and purchase terms had to be clear for them too.
- IdoSell as the foundation. The store runs on IdoSell, a platform built to handle large catalogs and cross-border sales. The client's team manages the range from a single panel.
- Content localization. We wrote the product descriptions with Polish customers in mind. It was not about literal translation, but about language and examples that make sense in the local market.
- Educational content marketing. The content explains how to build a routine step by step and what each ingredient does. Education leads to buying several products that work together.
- Browsing by line and need. Products can be browsed by category, such as creams or masks, and by product line. A customer who likes one line can easily find the rest.
- InPost Pay at checkout. We implemented InPost Pay, which shortens the purchase to just a few steps. Customers do not have to type in their address or pick a parcel locker from scratch.
- Visible distributor status. Information about authorized distribution builds trust in the products' authenticity. That is an important argument for imported cosmetics.
- Clear delivery terms. 48h dispatch, free delivery over PLN 200 and shipping to 18 countries are stated upfront. Customers know the terms before adding a product to the cart.
- Customer reviews on product pages. Reviews from other buyers help customers choose a cosmetic they do not know from drugstores. The store's average rating is 4.8/5.
What we built it with.
Brand and market analysis
We got to know The Saem's range and the questions Polish customers ask. We identified which products and ingredients need the most explanation.
IdoSell store setup
We configured the store and the structure of categories and product lines. We set up shipping to multiple countries.
Localization and educational content
We developed product descriptions and materials on skincare routines. The content explains ingredients and the order in which to use products.
InPost Pay and checkout
We integrated InPost Pay and simplified the order path. We paid special attention to a smooth mobile purchase.
Testing and launch
We tested the purchase path, payments and shipping. Since launch, the store has been collecting customer reviews that help future buyers.
What changed.
See other projects.
Bringing a foreign brand to the Polish market?
We will prepare a store, content and checkout that help customers understand and buy your product. If you import a brand from another market, translating the descriptions is not enough. Customers need to understand how to use the product and why they should buy it from you. Education about the routine increases the chance that an order includes several matching products. A fast checkout with InPost Pay and customer reviews remove two common obstacles to mobile shopping: long forms and a lack of trust in a new brand.
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