Check if your site meets every criterion of e-commerce SEO.

Meta Tags (Title & Description)

Unique, optimized titles and meta descriptions with primary phrases. Optimal length — up to ~60 characters for title and 155 for description (120 on mobile).

Headings (H1, H2, H3…)

One H1 heading with the primary phrase per page. Logical H2/H3 hierarchy with supporting keywords and synonyms. Every content section with an appropriate heading.

Quality and unique content

Unique, valuable content — key phrases naturally in the first 150 characters. Readable formatting (paragraphs, lists, tables). Minimum 300 words on a product page, 600+ on a category.

Image optimization

File names and alt tags containing key phrases. Image compression (WebP, AVIF), lazy loading and responsive sources (srcset).

Internal linking

Clear internal link structure (breadcrumbs, intuitive menu) with varied anchor texts. Minimum 3 internal links on every subpage.

URL addresses

Friendly URLs aligned with page titles, short and free of unnecessary parameters. Words separated by hyphens, no Polish characters.

Structured data (Schema Markup)

Schema implementation for products, reviews, breadcrumb, FAQ, organization. Improves visibility in Google rich snippets and AI search engines.

Content duplication

Monitoring and eliminating duplicate content within the store and against external sources. Use canonical tags where necessary.

Multimedia (Video/Audio)

Multimedia content optimization — embedding videos (YouTube/Vimeo), transcripts and SEO-optimized descriptions. Video increases time on page.

Product page optimization

Unique product descriptions (don't copy from manufacturer), detailed technical specifications, customer reviews and multimedia. Optimization for long-tail phrases.

Category page optimization

Expanded, unique category descriptions of minimum 300–500 words. Content supporting long-tail keywords. Linking to most popular subcategories.

Faceted Navigation & Filters

Filter and sort configuration without generating duplicates. Use canonical tags or noindex for irrelevant variants. Crawl budget protection.

Product variants

Managing product variants (color, size) without content duplication. Use canonical tags pointing to the parent product.

Reviews and ratings

Integration of a review and rating system (e.g. TrustMate). Schema Review and AggregateRating implementation for showing stars in Google results.

Price and availability (Schema)

Structured data implementation for prices, availability (InStock/OutOfStock) and promotions. Ongoing automated information updates.

Breadcrumbs

Breadcrumb implementation improving navigation and signaling site structure to Google bots. Shows the full path in SERPs.

Blog and Articles

Regular publication of valuable industry-related content. Minimum 2–4 articles per month. Content answering specific customer questions.

Video Marketing

Implementation of video materials — product presentations, tutorials, testimonials. YouTube metadata and on-page transcript optimization.

User-Generated Content (UGC)

Integrating reviews, comments and Q&A sections on product pages. Moderation for SEO and quality. Natural content enrichment with keywords.

Content promotion

Content distribution strategies — social media, newsletters, outreach to industry media. Building engagement and external signals.

Backlink quality

Backlink profile analysis (Ahrefs, Semrush) and acquiring valuable, topically relevant backlinks. Domain Authority > 30 as minimum.

Outreach and Guest Posting

Establishing cooperation with industry portals (e.g. WhitePress). Publishing guest articles on sites with high topical authority.

Anchor text variety

Using varied anchor texts (key phrases, full URLs, brand name, generic). Avoiding excessive optimization that looks spammy.

Google Analytics 4 & Search Console

Configuration of analytics tools. Monitoring traffic, indexing errors, key metrics. Regular phrase position reporting.

Enhanced Ecommerce Tracking

E-commerce tracking implementation in GA4. Event configuration (purchase, add_to_cart) and conversion goals. Full behavior funnel analysis.

Google Tag Manager

GTM implementation for central tag management and easier tracking rollout without developer involvement on every change.

Purchase path

Simplified, intuitive checkout process. Maximum 3 steps, guest checkout option. Form field minimization to the essential.

Clear CTA and Navigation

Prominent Call-to-Action buttons with color contrast. Clear menu, breadcrumbs and intuitive page structure aligned with user mental models.

Mobile Checkout

Mobile checkout optimization. Responsiveness, CTA button readability, finger-friendly form filling.

Usability & A/B testing

Regular tests with tools (Hotjar, Crazy Egg, Microsoft Clarity). UX optimization based on heatmap and session recording analysis.

GDPR and Privacy Policy

Implementation of a GDPR-compliant privacy policy. Consent Mode for cookies, transparent consent management, user data access.

Local SEO (if applicable)

Optimization for local results — Google My Business, maps, local reviews. Local URL structure for multiple locations.

Multilingual / hreflang

Hreflang tag implementation for language versions. Appropriate URL structure for international markets (subdomains vs subdirectories vs cTLDs).

Accessibility (WCAG)

Ensuring site accessibility for users with disabilities — WCAG 2.1 level AA compliance. Legally required from 2025 for many stores.

Regular content updates

Quarterly audit and update of older content. Removing or modifying outdated information. Google prefers fresh content.

Live Chat / Support

Live chat tools integration (Smartsupp, Callback24) or contact form for fast customer communication. Reduces bounce rate.

Social Media Integration

Adding share buttons and social media feeds. Open Graph and Twitter Cards for attractive share appearance. Social signals.

Certificates and Trust Marks

Displaying security certificates, trust marks (Trusted Shops, Google reviews) to build credibility and conversion.

Monitoring and Alerts

Uptime monitoring systems (Pingdom, UptimeRobot), Google Alerts, Search Console alerts. Early detection of errors and traffic drops.

CRM/ERP integration

Synchronizing store data with CRM/ERP systems for better analysis and communication personalization. Support for email marketing automation.

Page speed (Core Web Vitals)

Tests in PageSpeed Insights, GTmetrix, Lighthouse. Image optimization, caching, CDN. Core Web Vitals — LCP < 2.5s, FID < 100ms, CLS < 0.1.

Responsiveness (Mobile-Friendly)

Mobile Usability test in Search Console. Responsive design and optimization for Google Mobile-First Index. Over 60% of traffic comes from mobile.

Security (SSL/HTTPS)

SSL certificate deployment, HTTPS enforcement and regular CMS and plugin updates. Google has rewarded HTTPS since 2014.

URL structure

Creating friendly, short URLs containing key phrases. Using hyphens instead of underscores. Maximum 2–3 levels of depth.

Robots.txt & XML Sitemap

Proper robots.txt configuration (excluding irrelevant pages, cart, user account). Current sitemap.xml submitted in Search Console.

Canonical tags

Setting canonical tags to prevent content duplication issues (faceted navigation, product variants, URL parameters).

JavaScript rendering

Ensuring dynamically generated content is correctly rendered by Google bots. Test in Search Console URL Inspector.

AMP (if applicable)

Accelerated Mobile Pages (AMP) implementation for faster mobile loading. Increasingly less relevant but still used in some industries.

Error pages & Redirects

Monitoring 404 errors in Search Console. Setting 301/302 redirects and eliminating redirect chains. Customized 404 page.

Site architecture & Crawl depth

Site structure optimization — ensuring logical hierarchy and shallow linking depth. No important page further than 3 clicks from home.