Store audit as the first step before every major decision.
A technical and SEO audit of a mid-market store is typically two weeks of work by a team of four specialists (architect, SEO specialist, security, performance). The output is a decision document for the board, not a decorative report for the marketing department. Three scope levels depending on business scale.
What exactly we audit in your store.
A technical and SEO audit isn't a checklist of "does a sitemap exist". It's a multi-dimensional analysis of the current state with concrete business recommendations prioritized by ROI.
Technical dimension
Technology stack — platform versions, modules, language, dependencies. Identification of outdated components with specific security risk.
Code architecture — code quality, test coverage, and technical debt expressed in the hours of work needed to pay it down.
Infrastructure — hosting, CDN, monitoring, backups, disaster recovery — whether they exist and whether they actually work.
Security — OWASP Top 10, known CVE vulnerabilities, GDPR compliance, PCI-DSS where relevant.
Performance — TTFB, LCP, CLS, INP benchmarked against your industry and competitors. Specific improvement opportunities with a forecast of their impact on conversion.
Business dimension
SEO baseline — organic traffic, top 100 keywords, position vs competition, technical SEO issues blocking indexing.
Conversion — purchase funnel, drop-off points, conversion rate across demographic segments and traffic sources.
UX — heatmaps, session recordings, and identification of friction points in the purchase process and checkout.
Analytics — whether you're tracking the right metrics, and whether business decisions are based on good data.
Competitors — benchmarking against your top 5 industry competitors on SEO, performance, and UX.
Three audit levels for different store scales.
Every audit ends with a document containing specific recommendations prioritized by business ROI, plus a concrete quote for implementation work. Full transparency — if it turns out your current store needs no intervention, you'll get that in writing.
Minimal Audit
- 5-day audit by 2 specialists
- Technical stack and technical debt assessment
- Basic SEO audit (URL structure, schema)
- Core Web Vitals and performance audit
- Top 10 ROI-prioritized recommendations
- Implementation quote for top 5 recommendations
- 30-minute debrief call with the business owner
Standard Audit
- 10-day audit by 4 specialists
- Full technical and security audit
- Full SEO audit and traffic baseline
- UX/UI audit of the purchasing process
- Conversion and analytics audit
- Top 25 recommendations with a 12-month roadmap
- Fixed-price quote for recommendation implementation
- 90 minutes of workshops with the board
Enterprise Audit
- 20–30-day audit by a team of 6+ specialists
- Full technical audit + competitor benchmark
- Full SEO audit + competitor gap analysis
- UX audit with user testing
- Business architecture audit
- Annual strategic roadmap with a business case
- Full pricing of a 12-month transformation
- 2-day offsite with the client's board
Audit questions we hear most often.
Is the audit independent from the fact that you later propose implementation work?
+How long does a store audit take?
+Do we always need an audit before a migration?
+Do you only audit stores on specific platforms?
+What do we actually receive as the result of the audit?
+Start with the right audit package for your scale.
60 minutes with a Gorilla Commerce architect, where we discuss your current store, identify the highest-priority areas for the audit, and choose the right package for you. After the call, you receive a concrete audit proposal with scope, timeline, and a fixed-price quote.