How much do we really lose in search rankings after a migration?
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It depends on the quality of the migration process. The industry benchmark for migrations without an SEO-first approach is a 15-30% drop in organic traffic in the first three months, recovering over 6-12 months. In our migrations, the average drop is under 3%, thanks to full one-to-one URL mapping, SEO validation before launch, and 90 days of post-launch monitoring included in the price. If we see a drop above 5% in the first month, we fix it at no extra cost.
Does the store have to go offline during the migration?
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No. We run the production cutover during a low-traffic window (typically Sunday night), with full monitoring for 72 hours. The store stays available to customers throughout the process. Every migration we've done in the last three years has had zero days of sales downtime — it's one of our contractual guarantees. In extreme cases (like the Bogart Meble migration from PHP 5.4), the cutover required three stages spread over time, but each one happened in a low-traffic window without taking the store offline.
What happens if we notice a traffic drop after the migration?
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90 days of post-launch monitoring is included in the price of every migration. Weekly reports cover organic traffic monitoring (Google Search Console plus Ahrefs), 404 detection, indexation verification, and Core Web Vitals regression alerts. If we see a drop above 5%, we fix it at no extra cost. In practice, no post-launch fix was needed in 95% of our migrations — the SEO-first process protects this area already at the design stage.
How long does a mid-market store migration take?
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It depends on the scenario and catalog scale. PrestaShop → Shopify Plus for a catalog of up to 10k SKUs typically takes 8-14 weeks. PrestaShop → Sylius headless for a 10-50k SKU catalog takes 14-22 weeks. Legacy PHP → Symfony for years-old custom code takes 22-40 weeks (the longest scenario, since it requires rebuilding the entire business logic). After a free initial audit, you get a concrete timeframe accurate to within two weeks.
Do we sign a contract with penalties for missed terms?
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Yes. Every migration is signed as a fixed-price contract with concrete SLA milestones and contractual penalties for missed deadlines or SEO guarantees. Standard penalty for exceeding the launch deadline is 0.5% of the project value per week of delay that's our fault. The penalty for an organic traffic drop above 5% in the first 90 days is 10% of the project value plus a fix at no extra cost. These are real client-protection mechanisms, not marketing.
What happens to the store after the migration — are we left without support?
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After 90 days of post-launch monitoring (included in the migration price), most clients move to ongoing care under one of two models — an SLA and Help Desk package (from $400/month for Basic, up to $1,600 for Premium) or a Growth Retainer (from $5k/month for Maintenance, up to $19k for Enterprise). The average relationship length with SLA and Growth Retainer clients is 3.4 years. Nobody is forced into long-term commitments — you can also end the engagement after the migration and move to external support.
