Topeshop
12,000 SKUs on Shopify Plus
A migration from PrestaShop to Shopify Plus with no SEO loss: conversion up 58%, product page TTFB down 71% and organic traffic up 22% year over year. Topeshop is an online store with a wide catalog of around 12,000 SKUs. It sells directly to end customers and plans to expand into more European Union markets. The range is organized by theme, with an outlet section and seasonal campaigns. At this scale, every second of load time and every lost URL translates into sales.
- Declining product page performance. Product pages on PrestaShop were loading slower and slower. With a large catalog, the product page is exactly what decides whether an item gets added to the cart.
- A need for stability. The store was growing, and maintaining its own infrastructure and modules was taking more and more time. The client wanted a platform that does not require constant firefighting.
- SEO risk during migration. Moving 12,000 products risks losing Google rankings. Every changed URL without a redirect is a broken link and lost traffic.
- Expansion within the European Union. New markets require a platform that can handle more traffic and additional store versions without rebuilding from scratch.
- Sales continuity. The migration could not stop orders or campaigns. The store had to keep running throughout the move.
- Shopify Plus as the foundation. We chose Shopify Plus because it takes server and update maintenance off the client's plate. The team can focus on the offer, not the infrastructure.
- A URL map before migration. Before moving the first product, we documented the URL structure. Every old URL got an equivalent or a 301 redirect.
- Preserving SEO signals. We carried over titles, meta descriptions and category content. Search engines see the same store, only faster. Customers who click an old link from Google land on the right product.
- Product page performance as a priority. We focused on the PDP and server response time (TTFB). It is the first metric customers feel after clicking a product. Fast server response also affects how search engines rate the page.
- Data migration in stages. Products, variants, images and customers were moved in controlled batches. We checked each batch before the next. An error in one batch did not block the whole project.
- Built for scale. We designed the catalog and navigation architecture so new markets can be added without a rebuild.
- A fast product page. Images, variants and price appear without a long wait. Customers move from browsing to the cart faster.
- A themed mega menu. Extensive navigation guides customers through thousands of products by category and use. They do not need to know a product's name to find it.
What we built it with.
PrestaShop audit
We analyzed the catalog, category structure, URLs and traffic sources. We identified the pages bringing in the most organic traffic. Those URLs got top priority in the work that followed.
Redirect map
We prepared a 301 redirect plan for products, categories and content. It safeguards search engine rankings.
Catalog migration
We moved around 12,000 SKUs with variants, images and descriptions. We checked the data in batches to catch errors before launch.
PDP and TTFB optimization
We slimmed down the product page template and streamlined asset loading. Server response time on product pages dropped significantly.
Launch and monitoring
After switching the domain, we tracked indexing, 404 errors and conversion. We filled in occasional missing redirects on the fly.
What changed.
See other projects.
Planning to migrate a large store?
We will move your catalog to Shopify Plus without losing your Google rankings. Migrating a large catalog does not have to mean a drop in Google. The condition is a URL and redirect map prepared before the first product is moved. If your store slows down as your range grows, start by measuring product page response times, because that is where customers decide. Shopify Plus works well when you want to grow and do not want to maintain your own infrastructure.
Let's talk about your migration →