Migration from PrestaShop to Shopify Plus with a 58% increase in conversion.

Clothing store with a 12k SKU catalog. Full migration to Shopify Plus for global expansion in Europe. Stability, speed, trust in the Shopify brand in the EU as a platform decision basis.

01 Challenge and approach

× Before

A fashion retailer with a 12k-SKU catalog was outgrowing its existing PrestaShop setup — falling product-page (PDP) performance was starting to drag down conversion.
Expansion into new European markets called for a platform with the stability and brand trust that Shopify Plus carries in the EU.
Migrating 12,000 products risked losing SEO rankings and organic traffic if not handled carefully.

→ Our approach

Ran a full 12k-SKU catalog migration from PrestaShop to Shopify Plus, preserving URL structure and SEO rankings.
Optimized product-page (PDP) performance, cutting time-to-first-byte (TTFB).
The Shopify Plus rollout became the stability and brand-trust foundation for expanding across Europe.

02 Technology stack

What we built it with.

Shopify Plus

Migration target platform, chosen for its stability and brand trust for EU expansion

04 Results

What changed.

+58%

Conversion

−71%

PDP page TTFB

+22%

Organic traffic YoY

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