We write not to capture SEO traffic but to deliver specific business and technical knowledge you won't find in generic marketing blogs from agencies. Most of our articles are based on real cases from the portfolio.
What happens when a mid-market store migrates from PrestaShop to Shopify Plus? A seven-stage playbook drawn from the Topeshop case, where conversion rose by 58%.
Read article →Choosing an e-commerce platform is a business decision, not a technology one. An analysis of three cases in which IT decided for the business — and how it ended.
Read article →Directive (EU) 2019/882, the European Accessibility Act, has applied since 28 June 2025 and covers electronic commerce. Many stores reacted as they do to any new obligation: audit ordered, report received, some fixes implemented, topic ticked off. Accessibility, though, is not a state you reach once. It is one you either maintain or lose.
A backup nobody has ever restored is not a backup. It is an assumption: a file sits somewhere, someone uploads it one day, the store comes back. Until you test it on a separate environment, with a stopwatch, you do not know. Usually the backup turns out to be incomplete, or complete but two weeks old, or fresh but sitting on the server that has just died.
Typical uptime monitoring answers one question: is there something at the store address. The server returns a 200, the homepage loads, the chart is green. At that same moment a customer may be unable to add a product to the cart, to pay, or even to find what they came for. As far as the tool is concerned, the store works. As far as the till is concerned, it does not exist.
In PrestaShop, a single outage rarely wrecks a budget: it can be quoted, fitted into an hour pool and closed the same day. The real cost builds quietly: the store sits on a version it cannot leave, because three critical modules have no equivalent in the newer branch. Nobody reports it, because the store is selling.
Shopify merchants ask this earlier than anyone else: if Shopify looks after the servers, updates the platform and handles payment compliance, why pay an agency on top. The question is fair and deserves a fair answer, with no scare tactics.
WooCommerce is free to download, and that is the only moment it is free. The core is a WordPress plugin, and everything that separates your store from a demo install comes from outside: payment gateway, carrier integration, ERP connection, product feeds, B2B pricing, invoicing. Each has its own author, release cycle and licence. The cost does not disappear, it moves from the platform subscription to plugins and to the time of whoever holds it together.
On most platforms the maintenance budget is decided by whatever broke. On Magento it is decided by the calendar. Every version has a published end of standard support date, and that date, not last month's ticket count, sets your spend for the next twelve months.
Most owners who have complained about their provider for months are still working with them. The reason is rarely "they are fine". It is usually this: I do not know who holds the domain or where the code lives, and I am afraid of a week without sales. The result is a contract in its third year and a store on a version nobody has updated for two.
Most comparisons end with one table of hourly rates. That is the least useful part of the decision: the rate is visible at once, the real cost shows up when something breaks. Each model has such a day.
Let us start with the conclusion, to spare you three paragraphs of introduction: most online stores are not covered by NIS2. A regular store that sells its own goods in its own name is, as a rule, not an online marketplace, and is not in scope on that ground. If you recently took a call telling you to implement NIS2 within weeks or face a fine of 10 million euros, you were most likely talking to somebody selling fear rather than a service.
Most "AI in e-commerce" is FAQ chatbots with no business value. We present three concrete use cases we have implemented in production and that deliver measurable ROI.
The industry benchmark for a traffic drop after a migration is 15-30%. Our migrations come in under 3%. We show the specific SEO-first process with which we achieve it.
B2B with individual price lists and credit: Sylius wins. D2C with a plan for EU expansion: Shopify Plus wins. A full comparison with concrete numbers for each platform.
A store with PLN 10m+ in annual turnover typically outgrows SLA packages. The signals that it is time to move to a Growth Retainer, and how that change affects cost versus value.
Core Web Vitals are a conversion lever, not an SEO checkbox. What TTFB really is, why we aim below 200 ms and what to do about it on each platform.
A bad choice of agency can cost a mid-market store over half a million złoty in the first year. Five mistakes and five questions with which to spot them before signing the contract.
Twelve years of custom PHP 5.4, no documentation and a bus factor of one. How we rewrote the store to Symfony 6.4 with the Strangler Fig pattern, without downtime and without losing rankings.
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