Cookies policy.

Cookies are small text files saved on the User's device (computer, tablet, or smartphone) while browsing the Website. They contain information that allows the device to be recognised on subsequent visits and remembers the settings you have chosen.

Cookies are not used to establish the User's identity and do not make any changes to the device's configuration. They typically store the name of the website they come from, their storage time, and a unique identifier. We use them to keep the Website working correctly, secure, and convenient to use, and — with the User's consent — for analytical and marketing purposes.

Essential cookies

Necessary for the Service to function correctly. They provide basic functionality such as page navigation, access to secure areas, and retaining the user's preferences during a session. The Service cannot work properly without them.

Functional cookies

Allow remembering the user's preferences (e.g. selected language, progress in interactive tools such as the SEO Checklist). Not required for the Service to work, but they improve the experience.

Analytics cookies

Collect anonymous or pseudonymized information about how the Service is used — most-visited pages, time on site, traffic sources, navigation paths. Loaded only after consent is given and only when the service (Google Analytics 4) is configured on the Service.

Marketing cookies

Used to display personalized ads (Meta Ads via Meta Pixel). Loaded only after consent is given and only when the service is configured on the Service. They allow tracking the user across different websites to show ads matched to their interests (remarketing).

The table below lists the cookies and similar technologies (localStorage) actually used in the Service:

This list will be updated if new analytics or marketing tools are introduced. Current consent status can be checked in the Service's cookie management panel.

Own cookies (first-party)

Files set directly by the Administrator — domain gorilla-commerce.eu. Used mainly to provide the Service's functionality, remember the user's preferences, and for internal analytics.

Partner cookies (third-party)

Files set by external parties whose tools are used in the Service — Google LLC (Google Analytics 4) and Meta Platforms Inc. (Meta Pixel), both only after consent is given and only when the given service is configured on the Service. Each of these parties has its own privacy policy, which the user should review.

• Google — Privacy Policy

• Meta (Facebook, Instagram) — Privacy Policy

The Website additionally uses Pipedrive (LeadBooster — on-site chat) and Dealfront/Leadfeeder (identification of the visiting company from its IP address). Both tools are loaded only after consent to marketing cookies has been given.

• Pipedrive — Privacy Policy

• Dealfront (Leadfeeder) — Privacy Policy

Consent management panel in the Service

During the first visit to the Service, the User is presented with a consent management panel (cookie banner), where they can:

Internet browser settings

The User can also manage cookies directly in their internet browser settings. Each modern browser allows:

• Accept all cookies — consent to all categories of cookies (functional, analytical, marketing).
• Reject all optional cookies — limit processing to cookies necessary for the Service to function.
• Select in detail — consent to selected categories of cookies (e.g. only analytical, without marketing).

• Display the list of currently saved cookies.
• Delete all or selected cookies.
• Block the saving of cookies for all or selected websites.
• Enable the "Do Not Track" mode or private mode.

• Google Chrome — cookie management instructions
• Mozilla Firefox — cookie management instructions
• Safari (macOS / iOS) — cookie management instructions
• Microsoft Edge — cookie management instructions

• Clicking the "Cookie settings" button in the Service footer and unchecking the selected cookie categories.
• Clearing all cookie files in the internet browser settings.
• Using the browser's private mode, which automatically deletes cookies after the session is closed.

• introduction of new analytical, marketing or functional tools in the Service;
• changes in laws and regulations regarding the use of cookies;
• changes in entities processing data on behalf of the Administrator;
• updates to the list of used cookies.