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TOOL · 6 DIFFERENT RANKINGS

Six e-commerce rankings in one interactive tool.

Comparison of 10 platforms, 8 payment systems, 10 global marketplaces, 4 PIM systems, 86 Polish domains in Google and shopping trends by age bracket. All in one place, with sorting, filtering and side-by-side comparison.

Ten e-commerce platforms in one comparison.

From Shopify Plus for global D2C to Sylius for custom enterprise B2B. Each platform has been evaluated by our specialists in six dimensions.

Shopify

Paid
Ruby on Rails
$29 – $2,300/month
Micro-Medium
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★★☆
DEVELOPMENT ★★★☆☆
PERFORMANCE ★★★★☆
SEO ★★★☆☆
SECURITY ★★★★☆
Easiest start, great for D2C, Shopify Plus for enterprise
Show integration details →
Payments: PayPal, Stripe, Apple Pay, Google Pay, Shopify Payments
Marketplace: Amazon, eBay, Walmart, Google Shopping, BaseLinker

WooCommerce

Free
PHP / WordPress
Free + hosting and plugins
Small-Medium
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★★☆
DEVELOPMENT ★★★★☆
PERFORMANCE ★★★☆☆
SEO ★★★★☆
SECURITY ★★★☆☆
Most popular globally, huge plugin library, requires maintenance

Sylius

Open Source
PHP / Symfony
Free / Enterprise Plus on request
Medium-Enterprise
ADMIN PANEL ★★★☆☆
CONFIGURATION ★★★★★
DEVELOPMENT ★★★★★
PERFORMANCE ★★★★☆
SEO ★★★★★
SECURITY ★★★★★
Custom enterprise B2B, headless ready, most control

Magento Open Source

Open Source
PHP / Laminas
Free licence + hosting and implementation
Medium-Enterprise
ADMIN PANEL ★★★☆☆
CONFIGURATION ★★★★★
DEVELOPMENT ★★★★☆
PERFORMANCE ★★★☆☆
SEO ★★★★☆
SECURITY ★★★★☆
Full B2B feature set out of the box, needs a strong team and a maintenance budget

PrestaShop

Open Source
PHP / Symfony
Free + modules
Micro-Medium
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★★☆
DEVELOPMENT ★★★☆☆
PERFORMANCE ★★★☆☆
SEO ★★★☆☆
SECURITY ★★★☆☆
Large module marketplace and strong in Poland, costs grow with every add-on

IdoSell

SaaS PL
SaaS (closed)
PLN 1.49–1.59 per order
Small-Medium
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★☆☆
DEVELOPMENT ★★☆☆☆
PERFORMANCE ★★★★☆
SEO ★★★★☆
SECURITY ★★★★☆
Courier and marketplace integrations ready out of the box, limited customisation

BigCommerce

Paid
SaaS / API-first
from $39/month
Small-Enterprise
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★★☆
DEVELOPMENT ★★★★☆
PERFORMANCE ★★★★☆
SEO ★★★★☆
SECURITY ★★★★☆
Strong API and headless with no sales commission, little presence in Poland

Shoper

SaaS PL
SaaS (closed)
PLN 299–729/month from year 2
Micro-Small
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★☆☆
DEVELOPMENT ★★☆☆☆
PERFORMANCE ★★★☆☆
SEO ★★★☆☆
SECURITY ★★★★☆
Fastest start for a small Polish store, hits limits on a large catalogue

Shopware

Open Source / Commercial
PHP / Symfony + Vue
Free / Rise and Beyond on request
Medium-Enterprise
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★★☆
DEVELOPMENT ★★★★☆
PERFORMANCE ★★★★☆
SEO ★★★★☆
SECURITY ★★★★☆
Strong in DACH, native headless via the Store API, growing B2B support

Adobe Commerce

Commercial (Adobe)
PHP / Laminas
Licence on request (based on turnover)
Enterprise
ADMIN PANEL ★★★★☆
CONFIGURATION ★★★★★
DEVELOPMENT ★★★★☆
PERFORMANCE ★★★★☆
SEO ★★★★☆
SECURITY ★★★★★
B2B, multi-site and Adobe support included — the licence scales with turnover

Eight online payment systems in Polish e-commerce.

From global Stripe and PayPal to local tpay, PayU and Przelewy24. The gateway you pick decides your checkout conversion. BLIK is not a gateway — it is a payment scheme run by Polski Standard Płatności and made available through operators. We compare fees, integration and technical support.

tpay

PL gateway
REST API + Webhook
0.99% – 1.59% of transactions
PL · CEE
INTEGRATION ★★★★★
CONVERSION ★★★★☆
BLIK + APPLE/GPAY ★★★★★
Polish payment standard with native BLIK, excellent conversion on the PL market

PayU

Global gateway
REST API
1.2% – 2.5% + PLN 0.30
PL · EU · Global
INTEGRATION ★★★★★
CONVERSION ★★★★☆
INTERNATIONAL ★★★★★
Global leader with a strong position in CEE, ready for EU expansion

Stripe

Global gateway
REST API + SDK
1.5% + PLN 1.00 (EEA cards)
Global Enterprise
INTEGRATION ★★★★★
CONVERSION ★★★★★
INTERNATIONAL ★★★★★
Global standard for D2C eCommerce, best DX and documentation

Przelewy24

PL gateway
REST API
1.29% + PLN 0.30
PL · CEE
INTEGRATION ★★★★★
CONVERSION ★★★★☆
BLIK + APPLE/GPAY ★★★★★
The widest list of Polish payment methods, strong among SMEs

PayPal

Global gateway
REST API + SDK
2.9% + PLN 1.35 (PL)
Global
INTEGRATION ★★★★☆
CONVERSION ★★★☆☆
INTERNATIONAL ★★★★★
Brand recognition and buyer protection, higher fees and less used in Polish checkouts

Autopay

PL gateway
REST API + SDK + hosted paywall
1.19% + PLN 0.34 (pay-as-you-go)
PL · DE/CZ/SK
INTEGRATION ★★★★☆
COST ★★★★★
BLIK + APPLE/GPAY ★★★★★
A subscription model instead of commission — 0% up to PLN 5,500 turnover/month
Show integration details →
Pricing: Starter plan PLN 29.99/month, PLN 49 activation, refunds and payouts free

Paynow

PL gateway
REST API v3 + webhooks + SDK
0.95% of transactions
PL
INTEGRATION ★★★★☆
COST ★★★★★
BLIK + APPLE/GPAY ★★★★☆
One published rate of 0.95%, no subscription — requires an mBank business account
Show integration details →
Pricing: Registration and activation free

PayPo

BNPL method (not a gateway)
Via Przelewy24, Paynow, PayU, Autopay
1.5% + PLN 0.30 (per the Przelewy24 rate card)
PL · Romania
INTEGRATION ★★★☆☆
COST ★★★☆☆
REACH ★★☆☆☆
Poland's BNPL leader — deployed through a gateway, not standalone

Ten largest marketplaces in the world.

Global e-commerce giants — from Amazon to Zalando. Market cap, revenue, profit and order volume from the companies' FY2025 annual reports; market cap read on 26.08.2026. A note on method: revenue is not fully comparable across models — Amazon, Walmart, JD and Coupang sell mainly on their own account, while eBay and Alibaba act as intermediaries. Walmart reports a fiscal year ending 31.01.2026, Alibaba 31.03.2026. Used as a benchmark for Polish clients planning international expansion or multi-channel strategies.

Marketplace Year Country Market value Annual revenue Profit Orders Google rating
Amazon
Global leader, widest selection, FBA logistics
 1994 USA $2.80T $716.9B $77.7B not reported 4.4/5
Alibaba
Asia's leader, B2B and B2C, AliExpress for the EU
 1999 China $276–290B $146.4B $15.2B not reported 4.0/5
JD.com
China's second giant, focused on electronics and logistics
 1998 China $38.8B $187.2B $2.8B not reported 4.0/5
Flipkart
India's leader, owned by Walmart, fashion + electronics
 2007 India $38.2B (valuation) $2.4B −$0.18B not reported 4.2/5
PDD Holdings (Pinduoduo)
Group buying in China plus Temu in global markets, headquartered in Dublin
 2015 Ireland $123.6B $61.8B $14.0B not reported 4.0/5
eBay
C2C auction pioneer, strong in fashion and collectibles
 1995 USA $46.7B $11.1B $2.0B 134M buyers 4.7/5
Rakuten
Japan's leader, cashback ecosystem, service diversification
 1997 Japan $10.7B $16.1B −$1.15B (loss) not reported 3.8/5
Walmart
Omnichannel king of the USA, aggressive online expansion
 1962 USA $829.5B $713.2B $21.9B not reported 3.5/5
MercadoLibre
Leader of South America, Mercado Pago as a regional PayPal
 1999 Uruguay $99.6B $28.9B $2.0B 120M+ buyers 3.7/5
Zalando
EU fashion leader, top choice for expanding brands
 2008 Germany $6.65B $13.8B $0.24B 278.6M orders 4.0/5

Four PIM systems for mid-market e-commerce.

Product Information Management is the backbone of any store with a larger catalog. Comparing Ergonode, Akeneo Open Source, Akeneo Enterprise, and Pimcore Open Source — across technology, deployment, product-variant capability, and automation.

Ergonode

Symfony, Vue.js
DEPLOY MODE SaaS
VARIANTS Multiple attributes (color, size, material)
KANBAN VIEW ✓
AUTOMATION AI-based auto-fill
Most flexible for variants, kanban view, AI intelligent rules

Akeneo Open Source

PHP, Symfony, MySQL
DEPLOY MODE On-premises / own cloud
VARIANTS Max 2 variant axis levels
KANBAN VIEW —
AUTOMATION None natively, extensions only
Most popular open-source PIM, large community

Akeneo Enterprise

PHP, Symfony, MySQL
DEPLOY MODE On-Premises / SaaS / PaaS
VARIANTS Max 2 axis levels + reference entities
KANBAN VIEW —
AUTOMATION Full automation + AI
Enterprise tier with workflow, multi-user, reference entities

Pimcore Open Source

PHP, MySQL, Symfony
DEPLOY MODE On-Premises / SaaS
VARIANTS Unlimited variants
KANBAN VIEW Partial
AUTOMATION Full, with workflow engine
PIM + MDM + DAM + CMS in one, broadest capability

Most bought online by age group.

The share of buyers in a given product category across four age groups — 15-24, 25-34, 35-49 and 50+. Used to design target-audience strategies for stores expanding into new customer segments. Self-reported data — respondents could pick more than one category, so the values in a column do not add up to 100%.

Product category 15-24 y.o. 25-34 y.o. 35-49 y.o. 50+ y.o.
Clothing, accessories & add-ons
74%
82%
76%
69%
Footwear
63%
71%
67%
62%
Cosmetics & perfume
53%
72%
64%
59%
Books, CDs, DVDs
51%
61%
55%
46%
Pharmaceutical products
41%
61%
58%
57%
Electronics & home appliances
41%
56%
56%
38%
Sportswear
48%
56%
59%
38%
Meals (delivery)
53%
67%
45%
39%
Cinema/theatre tickets
56%
56%
48%
42%
Groceries
36%
50%
46%
42%
Children's products
26%
48%
44%
27%
Travel & bookings
41%
53%
44%
39%
Phones & GSM accessories
30%
44%
47%
32%
Furniture & home décor
33%
47%
43%
32%
Insurance
20%
40%
42%
39%
Cars & parts
16%
33%
31%
30%
Multimedia (apps, e-books)
34%
50%
36%
22%
Computer hardware
32%
32%
37%
23%
Jewelry
41%
39%
36%
27%
Building materials
11%
33%
34%
26%
Video games
43%
32%
28%
10%
Software
21%
19%
22%
10%
Collectibles
20%
14%
16%
13%
E-learning (courses)
17%
32%
19%
8%
Diet catering
7%
14%
12%
4%

Ranking 86 e-commerce domains serving the Polish market.

86 e-commerce domains ranked by organic visibility on google.pl. Keyword counts in the TOP 3, TOP 10 and TOP 50 (cumulative buckets — TOP 10 contains TOP 3) and a visibility score weighted by keyword position and search volume. The ranking measures organic visibility on google.pl only — not sales, and not total traffic. The list covers marketplaces and single-brand stores, including global domains assessed on Polish keywords. Source: Senuto. Updated quarterly.

Showing: 86 / 86
RankDomainPhrases in TOP 3Phrases in TOP 10Phrases in TOP 50VisibilityCategory
#1allegro.pl2,947,3514,981,5757,535,948157,142,549Arts & Entertainment
#2olx.pl758,5101,613,0343,858,98733,363,110Home & Garden
#3mediaexpert.pl205,537496,2811,140,42523,069,174Home & Garden
#4doz.pl218,186455,605920,79419,021,556Health & Fitness
#5ceneo.pl502,7252,009,7094,868,27918,622,051Arts & Entertainment
#6empik.com173,062765,5003,110,72211,121,364Arts & Entertainment
#7euro.com.pl62,578225,600601,46710,592,187Technology & Computers
#8zalando.pl71,446174,158385,0519,514,196Style & Fashion
#9ikea.com34,42369,118307,7676,844,066Home & Garden
#10nike.com23,91636,35182,8536,725,361Shopping
#11castorama.pl84,281214,089638,9586,455,444Home & Garden
#12leroymerlin.pl52,962185,118608,4295,535,888Home & Garden
#13eobuwie.com.pl41,28188,480177,3585,343,569Style & Fashion
#14rossmann.pl67,957126,162310,7605,016,850Style & Fashion
#15decathlon.pl43,065137,485442,6124,891,203Sports
#16x-kom.pl82,326190,400397,6274,519,961Technology & Computers
#17microsoft.com8,46317,64054,0863,668,889Technology & Computers
#18smyk.com41,165145,008485,0313,507,783Arts & Entertainment
#19notino.pl29,71685,454240,5933,461,013Style & Fashion
#20allecco.pl35,455116,111373,8613,422,558Health & Fitness
#21ccc.eu9,82825,174113,3113,402,601Style & Fashion
#22apteka-melissa.pl38,832134,612404,9183,384,600Health & Fitness
#23apple.com8,39713,81746,4783,317,998Technology & Computers
#24apteline.pl54,436178,741533,3263,315,300Health & Fitness
#25lego.com20,79228,33955,64355,643Hobbies & Interests
#26wapteka.pl40,491122,849433,1613,240,822Health & Fitness
#27drmax.pl60,801215,986629,9402,921,670Health & Fitness
#28sinsay.com6,42315,401138,7162,912,566Style & Fashion
#29obi.pl34,165114,136436,0972,902,797Home & Garden
#30e-zikoapteka.pl32,46798,038320,3962,733,816Health & Fitness
#31agatameble.pl13,86739,418192,0142,707,748Home & Garden
#32zara.com9,98819,43895,4432,643,933Style & Fashion
#33hebe.pl39,92199,129259,7482,595,477Style & Fashion
#34adidas.pl14,76422,28064,2702,564,486Style & Fashion
#35taniaksiazka.pl42,529189,139638,5572,431,000Arts & Entertainment
#36aptekaolmed.pl25,32285,587325,2812,239,580Health & Fitness
#37mediamarkt.pl21,623108,987360,2812,232,796Technology & Computers
#38sprzedajemy.pl50,748334,0501,472,0562,186,743Home & Garden
#39reserved.com5,66312,91688,3482,165,607Style & Fashion
#40allegrolokalnie.pl14,644240,4831,340,4902,050,755Hobbies & Interests
#41jysk.pl8,35316,549139,3392,005,832Home & Garden
#42samsung.com22,43044,519116,8261,975,269Technology & Computers
#43carrefour.pl18,43557,082227,1541,967,776Food & Beverages
#44mohito.com3,2848,86561,4431,904,636Style & Fashion
#45brw.pl14,56951,401222,9571,852,512Home & Garden
#46modivo.pl16,59669,963222,2991,836,135Style & Fashion
#47play.pl12,89628,303131,4741,798,069Technology & Computers
#48housebrand.com2,5807,88151,4491,778,973Style & Fashion
#49sephora.pl19,39932,52971,5451,729,950Style & Fashion
#50apart.pl7,71415,82254,1351,609,236Style & Fashion
#51cefarm24.pl23,52772,976293,2041,605,832Health & Fitness
#52neonet.pl28,039111,064413,4421,592,079Home & Garden
#53orange.pl14,88032,577131,9251,555,421Technology & Computers
#544f.com.pl10,13623,29280,0001,475,881Style & Fashion
#55douglas.pl15,14044,006127,4581,472,754Style & Fashion
#56komputronik.pl24,110111,160340,2541,417,148Technology & Computers
#57morele.net40,545182,483966,6151,397,059Technology & Computers
#58renee.pl4,80918,03779,0241,372,349Style & Fashion
#59oponeo.pl23,97341,47680,0611,316,973Automotive
#60centrumrowerowe.pl25,48750,32496,9491,307,784Sports
#61nowafarmacja.pl25,95187,791307,6381,305,566Health & Fitness
#62swiatksiazki.pl11,213103,515332,8591,261,338Arts & Entertainment
#63zalando-lounge.pl3,20911,99551,3681,228,748Style & Fashion
#64zooplus.pl16,00744,000111,4151,217,581Pets
#65t-mobile.pl9,84123,94285,9061,189,611Technology & Computers
#66ochnik.com3,2219,43756,9081,165,998Style & Fashion
#67etsy.com18,993126,619519,3231,159,712Arts & Entertainment
#68militaria.pl11,23028,15095,1491,139,679Hobbies & Interests
#69answear.com9,43842,241140,6321,118,989Style & Fashion
#70zooart.com.pl15,73841,830101,8111,100,262Pets
#71superpharm.pl14,24555,433193,9701,089,143Style & Fashion
#72i-apteka.pl25,20585,742271,7701,086,826Health & Fitness
#73fera.pl12,46033,61988,6401,084,834Pets
#74born2be.pl4,62017,53292,3721,050,264Style & Fashion
#75home-you.com3,08712,90099,7951,032,794Home & Garden
#76aptekarosa.pl13,42168,092253,3001,012,669Health & Fitness
#77intercars.pl20,17172,141275,813833,152Automotive
#78homebook.pl17,67152,662221,741832,666Home & Garden
#79ebay.pl17,007118,669606,351905,430Shopping
#80amazon.com11,51173,034371,283896,621Arts & Entertainment
#8150style.pl9,07325,31174,835839,974Style & Fashion
#82bonprix.pl3,64111,75860,186809,232Style & Fashion
#83cropp.com2,3015,70342,729780,730Style & Fashion
#84plus.pl7,36815,18362,770759,698Technology & Computers
#85domodi.pl11,24784,219322,285759,388Style & Fashion
#86mrowka.com.pl13,15541,850236,594758,363Home & Garden

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