TOOL · 6 DIFFERENT RANKINGS

Six e-commerce rankings in one interactive tool.

Comparison of 9 platforms, 8 payment systems, 10 global marketplaces, 4 PIM systems, top 100 Polish domains in Google and shopping trends by age bracket. All in one place, with sorting, filtering and side-by-side comparison.

Nine e-commerce platforms in one comparison.

From Shopify Plus for global D2C to Sylius for custom enterprise B2B. Each platform has been evaluated by our specialists in six dimensions.

Shopify

Paid

Ruby on Rails

$29 – $2000+/month

Micro-Medium

ADMIN PANEL ★★★★☆

CONFIGURATION ★★★★☆

DEVELOPMENT ★★★☆☆

PERFORMANCE ★★★★☆

SEO ★★★☆☆

SECURITY ★★★★☆

Easiest start, great for D2C, Shopify Plus for enterprise

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Payments: PayPal, Stripe, Apple Pay, Google Pay, Shopify Payments

Marketplace: Amazon, eBay, Walmart, Google Shopping, BaseLinker

WooCommerce

Free

PHP / WordPress

0 zł + plugins

Small-Medium

ADMIN PANEL ★★★★☆

CONFIGURATION ★★★★☆

DEVELOPMENT ★★★★☆

PERFORMANCE ★★★☆☆

SEO ★★★★☆

SECURITY ★★★☆☆

Most popular globally, huge plugin library, requires maintenance

Sylius

Open Source

PHP / Symfony

0 PLN / Enterprise Plus

Medium-Enterprise

ADMIN PANEL ★★★☆☆

CONFIGURATION ★★★★★

DEVELOPMENT ★★★★★

PERFORMANCE ★★★★☆

SEO ★★★★★

SECURITY ★★★★★

Custom enterprise B2B, headless ready, most control

Eight online payment systems in Polish e-commerce.

From global Stripe and PayPal to local tpay, PayU, Przelewy24, BLIK. The choice of payment gateway determines conversion in the checkout. We compare in terms of commission, integration and technical support.

tpay

Provider PL

REST API + Webhook

1.5% – 2.5% of transactions

PL · CEE

INTEGRATION ★★★★★

CONVERSION ★★★★☆

BLIK + APPLE/GPAY ★★★★★

Polish payment standard with native BLIK, excellent conversion on the PL market

PayU

Provider Global

REST API

1.5% – 2.9% of transactions

PL · EU · Global

INTEGRATION ★★★★★

CONVERSION ★★★★☆

INTERNATIONAL ★★★★★

Global leader with a strong position in CEE, ready for EU expansion

Stripe

Provider Global

REST API + SDK

1.4% + 0.25€ EU

Global Enterprise

INTEGRATION ★★★★★

CONVERSION ★★★★★

INTERNATIONAL ★★★★★

Global standard for D2C eCommerce, best DX and documentation

Ten largest marketplaces in the world.

Global e-commerce giants — from Amazon to Zalando. Market value, annual revenue, order volume. Data used as a benchmark for Polish clients planning international expansion or multi-channel strategies.

Marketplace	Year	Country	Market value	Annual revenue	Profit	Orders	Google rating
Amazon Global leader, widest selection, FBA logistics	1994	USA	$1.7T	$386B	$21.3B	Billions	4.4/5
Alibaba Asia's leader, B2B and B2C, AliExpress for the EU	1999	China	$790B	$74B	$14B	Billions	4.0/5
JD.com China's second giant, focused on electronics and logistics	1998	China	$65B	$64B	$2.5B	Billions	4.0/5
Flipkart India's leader, owned by Walmart, fashion + electronics	2007	India	$24B	$3.8B	—	100M+	4.2/5
Pinduoduo Group-buying model, fastest-growing in China	2015	China	$100B	$27B	$1.5B	Billions	4.0/5
eBay C2C auction pioneer, strong in fashion and collectibles	1995	USA	$40B	$10B	$2B	—	4.7/5
Rakuten Japan's leader, cashback ecosystem, service diversification	1997	Japan	$20B	$14B	$1B	—	3.8/5
Walmart Omnichannel king of the USA, aggressive online expansion	1962	USA	$500B	$535B	$15B	1.5B+	3.5/5
MercadoLibre Leader of South America, Mercado Pago as a regional PayPal	1999	Argentina	$60B	$8B	$1B	—	3.7/5
Zalando EU fashion leader, top choice for expanding brands	2008	Germany	$12B	$5B	—	120M+	4.0/5

Four PIM systems for mid-market e-commerce.

Product Information Management is the backbone of any store with a larger catalog. Comparing Ergonode, Akeneo Open Source, Akeneo Enterprise, and Pimcore Open Source — across technology, deployment, product-variant capability, and automation.

Ergonode

Symfony, Vue.js

DEPLOY MODE SaaS

VARIANTS Multiple attributes (color, size, material)

KANBAN VIEW ✓

AUTOMATION AI-based auto-fill

Most flexible for variants, kanban view, AI-driven rules

Akeneo Open Source

PHP, ExtJS, MySQL, Symfony

DEPLOY MODE On-Premises

VARIANTS Max 2 variants (color + size)

KANBAN VIEW —

AUTOMATION None natively, extensions only

Most popular open-source PIM, large community

Akeneo Enterprise

PHP, ExtJS, MySQL, Symfony

DEPLOY MODE On-Premises / SaaS / PaaS

VARIANTS Max 2 variants + reference entities

KANBAN VIEW —

AUTOMATION Full automation + AI

Enterprise tier with workflow, multi-user, reference entities

Pimcore Open Source

PHP, MySQL, Symfony

DEPLOY MODE On-Premises / SaaS

VARIANTS Unlimited variants

KANBAN VIEW Partial

AUTOMATION Full, with workflow engine

PIM + MDM + DAM + CMS in one, broadest capability

Most bought online by age group.

Percentage of buyers in a given product category across four age groups — 15-24, 25-34, 35-49, and 50+. Data used to design target-audience strategies for stores planning expansion into new customer segments.

Product category	15-24 y.o.	25-34 y.o.	35-49 y.o.	50+ y.o.
Clothing, accessories & add-ons	74%	82%	76%	69%
Footwear	63%	71%	67%	62%
Cosmetics & perfume	53%	72%	64%	59%
Books, CDs, DVDs	51%	61%	55%	46%
Pharmaceutical products	41%	61%	58%	57%
Electronics & home appliances	41%	56%	56%	38%
Sportswear	48%	56%	59%	38%
Meals (delivery)	53%	67%	45%	39%
Cinema/theatre tickets	56%	56%	48%	42%
Groceries	36%	50%	46%	42%
Children's products	26%	48%	44%	27%
Travel & bookings	41%	53%	44%	39%
Phones & GSM accessories	30%	44%	47%	32%
Furniture & home décor	33%	47%	43%	32%
Insurance	20%	40%	42%	39%
Cars & parts	16%	33%	31%	30%
Multimedia (apps, e-books)	34%	50%	36%	22%
Computer hardware	32%	32%	37%	23%
Jewelry	41%	39%	36%	27%
Building materials	11%	33%	34%	26%
Video games	43%	32%	28%	10%
Software	21%	19%	22%	10%
Collectibles	20%	14%	16%	13%
E-learning (courses)	17%	32%	19%	8%
Diet catering	7%	14%	12%	4%

Ranking of 86 Polish stores by Google visibility.

Top 86 largest Polish online stores by Google visibility. Number of phrases in TOP 3, TOP 10, and TOP 50, plus total visibility (sum of position × search volume). Updated quarterly. Allegro, OLX, and Ceneo lead at the macro scale, but every category has its own leaders.

Showing: 86 / 86

Rank	Domain	Phrases in TOP 3	Phrases in TOP 10	Phrases in TOP 50	Visibility	Category
#1	allegro.pl	2,947,351	4,981,575	7,535,948	157,142,549	Arts & Entertainment
#2	mediaexpert.pl	205,537	496,281	1,140,425	23,069,174	Home & Garden
#3	olx.pl	758,510	1,613,034	3,858,987	33,363,110	Home & Garden
#4	doz.pl	218,186	455,605	920,794	19,021,556	Health & Fitness
#5	ceneo.pl	502,725	2,009,709	4,868,279	18,622,051	Arts & Entertainment
#6	empik.com	173,062	765,500	3,110,722	11,121,364	Arts & Entertainment
#7	euro.com.pl	62,578	225,600	601,467	10,592,187	Technology & Computers
#8	zalando.pl	71,446	174,158	385,051	9,514,196	Style & Fashion
#9	ikea.com	34,423	69,118	307,767	6,844,066	Home & Garden
#10	nike.com	23,916	36,351	82,853	6,725,361	Shopping
#11	castorama.pl	84,281	214,089	638,958	6,455,444	Home & Garden
#12	leroymerlin.pl	52,962	185,118	608,429	5,535,888	Home & Garden
#13	eobuwie.com.pl	41,281	88,480	177,358	5,343,569	Style & Fashion
#14	rossmann.pl	67,957	126,162	310,760	5,016,850	Style & Fashion
#15	decathlon.pl	43,065	137,485	442,612	4,891,203	Sports
#16	x-kom.pl	82,326	190,400	397,627	4,519,961	Technology & Computers
#17	microsoft.com	8,463	17,640	54,086	3,668,889	Technology & Computers
#18	smyk.com	41,165	145,008	485,031	3,507,783	Arts & Entertainment
#19	notino.pl	29,716	85,454	240,593	3,461,013	Style & Fashion
#20	allecco.pl	35,455	116,111	373,861	3,422,558	Health & Fitness
#21	ccc.eu	9,828	25,174	113,311	3,402,601	Style & Fashion
#22	apteka-melissa.pl	38,832	134,612	404,918	3,384,600	Health & Fitness
#23	apple.com	8,397	13,817	46,478	3,317,998	Technology & Computers
#24	apteline.pl	54,436	178,741	533,326	3,315,300	Health & Fitness
#25	lego.com	20,792	28,339	55,643	55,643	Hobbies & Interests
#26	wapteka.pl	40,491	122,849	433,161	3,240,822	Health & Fitness
#27	drmax.pl	60,801	215,986	629,940	2,921,670	Health & Fitness
#28	sinsay.com	6,423	15,401	138,716	2,912,566	Style & Fashion
#29	obi.pl	34,165	114,136	436,097	2,902,797	Home & Garden
#30	e-zikoapteka.pl	32,467	98,038	320,396	2,733,816	Health & Fitness
#31	agatameble.pl	13,867	39,418	192,014	2,707,748	Home & Garden
#32	zara.com	9,988	19,438	95,443	2,643,933	Style & Fashion
#33	hebe.pl	39,921	99,129	259,748	2,595,477	Style & Fashion
#34	adidas.pl	14,764	22,280	64,270	2,564,486	Style & Fashion
#35	taniaksiazka.pl	42,529	189,139	638,557	2,431,000	Arts & Entertainment
#36	aptekaolmed.pl	25,322	85,587	325,281	2,239,580	Health & Fitness
#37	mediamarkt.pl	21,623	108,987	360,281	2,232,796	Technology & Computers
#38	sprzedajemy.pl	50,748	334,050	1,472,056	2,186,743	Home & Garden
#39	reserved.com	5,663	12,916	88,348	2,165,607	Style & Fashion
#40	allegrolokalnie.pl	14,644	240,483	1,340,490	2,050,755	Hobbies & Interests
#41	jysk.pl	8,353	16,549	139,339	2,005,832	Home & Garden
#42	samsung.com	22,430	44,519	116,826	1,975,269	Technology & Computers
#43	carrefour.pl	18,435	57,082	227,154	1,967,776	Food & Beverages
#44	mohito.com	3,284	8,865	61,443	1,904,636	Style & Fashion
#45	brw.pl	14,569	51,401	222,957	1,852,512	Home & Garden
#46	modivo.pl	16,596	69,963	222,299	1,836,135	Style & Fashion
#47	play.pl	12,896	28,303	131,474	1,798,069	Technology & Computers
#48	housebrand.com	2,580	7,881	51,449	1,778,973	Style & Fashion
#49	sephora.pl	19,399	32,529	71,545	1,729,950	Style & Fashion
#50	apart.pl	7,714	15,822	54,135	1,609,236	Style & Fashion
#51	cefarm24.pl	23,527	72,976	293,204	1,605,832	Health & Fitness
#52	neonet.pl	28,039	111,064	413,442	1,592,079	Home & Garden
#53	orange.pl	14,880	32,577	131,925	1,555,421	Technology & Computers
#54	4f.com.pl	10,136	23,292	80,000	1,475,881	Style & Fashion
#55	douglas.pl	15,140	44,006	127,458	1,472,754	Style & Fashion
#56	komputronik.pl	24,110	111,160	340,254	1,417,148	Technology & Computers
#57	morele.net	40,545	182,483	966,615	1,397,059	Technology & Computers
#58	renee.pl	4,809	18,037	79,024	1,372,349	Style & Fashion
#59	oponeo.pl	23,973	41,476	80,061	1,316,973	Automotive
#60	centrumrowerowe.pl	25,487	50,324	96,949	1,307,784	Sports
#61	nowafarmacja.pl	25,951	87,791	307,638	1,305,566	Health & Fitness
#62	swiatksiazki.pl	11,213	103,515	332,859	1,261,338	Arts & Entertainment
#63	zalando-lounge.pl	3,209	11,995	51,368	1,228,748	Style & Fashion
#64	zooplus.pl	16,007	44,000	111,415	1,217,581	Pets
#65	t-mobile.pl	9,841	23,942	85,906	1,189,611	Technology & Computers
#66	ochnik.com	3,221	9,437	56,908	1,165,998	Style & Fashion
#67	etsy.com	18,993	126,619	519,323	1,159,712	Arts & Entertainment
#68	militaria.pl	11,230	28,150	95,149	1,139,679	Hobbies & Interests
#69	answear.com	9,438	42,241	140,632	1,118,989	Style & Fashion
#70	zooart.com.pl	15,738	41,830	101,811	1,100,262	Pets
#71	superpharm.pl	14,245	55,433	193,970	1,089,143	Style & Fashion
#72	i-apteka.pl	25,205	85,742	271,770	1,086,826	Health & Fitness
#73	fera.pl	12,460	33,619	88,640	1,084,834	Pets
#74	born2be.pl	4,620	17,532	92,372	1,050,264	Style & Fashion
#75	home-you.com	3,087	12,900	99,795	1,032,794	Home & Garden
#76	aptekarosa.pl	13,421	68,092	253,300	1,012,669	Health & Fitness
#77	intercars.pl	20,171	72,141	275,813	833,152	Automotive
#78	homebook.pl	17,671	52,662	221,741	832,666	Home & Garden
#79	ebay.pl	17,007	118,669	606,351	905,430	Shopping
#80	amazon.com	11,511	73,034	371,283	896,621	Arts & Entertainment
#81	50style.pl	9,073	25,311	74,835	839,974	Style & Fashion
#82	bonprix.pl	3,641	11,758	60,186	809,232	Style & Fashion
#83	cropp.com	2,301	5,703	42,729	780,730	Style & Fashion
#84	plus.pl	7,368	15,183	62,770	759,698	Technology & Computers
#85	domodi.pl	11,247	84,219	322,285	759,388	Style & Fashion
#86	mrowka.com.pl	13,155	41,850	236,594	758,363	Home & Garden

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