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SERVICE · PIM IMPLEMENTATIONS FOR MID-MARKET

Custom PIM in Laravel and Symfony — instead of expensive BaseLinker.

Dedicated Product Information Management systems for mid-market e-commerce. Four implementation models — from a custom PIM written for your business processes (Laravel/Symfony with native Allegro, Amazon, eBay integration), through Pimcore enterprise, to Ergonode and Akeneo. Custom PIM ROI amortizes in 12–18 months at 5,000+ orders per month.

4
Implementation models
3–6 months
Implementation time
12–18 months
Amortization vs BaseLinker

From audit to go-live — 3 to 6 months of structured work.

Every PIM implementation runs according to a proven five-phase process. Iterative 2-week sprints, demo after each sprint, clear milestones and full project status transparency. No surprises at the end.

01

Catalog and requirements audit

2-3 weeks

Full analysis of the current product catalog, attribute mapping, duplicate identification, analysis of ERP/store/marketplace structures. Output: requirements document, data model, integration list, time estimate.

02

Architecture and UX design

2-4 weeks

Choosing the implementation model (Custom / Pimcore / Ergonode / Akeneo), database schema design, admin panel design, workflow mockups, integration plan. Technical decision confirmed with the client's CTO.

03

Development and integrations

8-20 weeks

Core PIM implementation, marketplace integrations, ERP integration, admin panel, permission system, workflow. Iterative development in 2-week sprints with client demos and feedback.

04

Data migration

2-4 weeks

Migration of product data from current sources (Excel, store, BaseLinker, ERP). Attribute mapping, duplicate cleanup, quality validation. Rollback plan in case of issues.

05

Training and go-live

2-3 weeks

Team training (separately for product managers, marketing, IT), user documentation, soft-launch with a pilot product line, full go-live, monitoring of the first 30 days with dedicated support.

Four business signals, that say — time for PIM.

PIM isn't for everyone
Fewer than 1,000 SKUs and one sales channel? The store admin panel and Excel are enough.

There are four specific situations in which PIM pays back the investment in the first year.

5,000+ 01 · SKU

Your catalog exceeded 5,000 SKUs

Excel and the store admin stop being enough. Editing 200 products a day takes people several hours, errors multiply, descriptions are inconsistent across channels. PIM centralizes product data in one source of truth — eliminating duplicates, accelerating work by 60–80%, providing full control over information quality.

60–80% faster work for the product team
3+ 02 · Channels

You sell on 3+ channels simultaneously

Own store, Allegro, Amazon, eBay, Ceneo — each channel has its own description specifics, attributes, field lengths. Without PIM you edit the same product four times in four panels. With PIM — once in one place, automatic synchronization to all channels.

Store Allegro Amazon eBay Ceneo
5 markets 03 · Expansion

You're entering international markets

Sales in five countries means five product languages, different currencies, local catalog specifics, local marketplaces. Without PIM international expansion ends in chaos already on the second market. PIM manages translations, local versions and syncs everything with international platforms.

5 × 5 languages, currencies and local catalogs
12–18 mo 04 · Costs

BaseLinker costs become noticeable

Custom PIM amortizes in 12–18 months and provides full control over business logic, integrations and your own logistics — without SaaS limitations.

5,000 orders / month€350–700 + per-transaction
20,000 orders / month€2,300–3,500 / month

Pick the model matched to your scale and requirements.

Not every company needs a custom PIM. For some, Pimcore or Ergonode is the optimal solution. In the audit we help you pick the model that matches your scale, budget and business specifics.

Implementation time · price from 0 2 4 6 8 mo
Custom PIM$34,000
Pimcore$25,000
Akeneo$21,000
Ergonode$17,000
Our flagship model
Laravel / Symfony

Custom PIM

from $34,000

Our flagship offering is a custom PIM written in PHP — Laravel or Symfony — including logistics elements, product management, and native integrations with Allegro, Amazon, eBay, and optionally BaseLinker. Full control over business logic, no SaaS limitations, no per-transaction fees. This is the solution for companies whose requirements go beyond standard open-source systems.

Who it's for
mid-market and enterprise companies with unique business logic
Implementation time
3-6 months
✓Full control over business logic
✓No per-transaction fees
✓Native integrations matched to your processes
✓Built-in logistics and WMS elements
✓Cost optimization vs BaseLinker in 12–18 months
✓Code ownership and development freedom
Trade-offshigher initial development cost; requires a long-term maintenance partner; longer time-to-market than off-the-shelf solutions.
Enterprise · Open Source

Pimcore

from $25,000

Pimcore is an enterprise-grade open-source platform combining Product Information Management, Digital Asset Management, Master Data Management, and Customer Experience Management. Unlimited product variants, full workflow automation, the broadest integration possibilities. The choice for companies planning omnichannel scaling with large amounts of media.

Who it's for
enterprise B2B/B2C companies with a large catalog and DAM needs
Implementation time
4-8 months
✓All-in-one: PIM, DAM, MDM, CMS
✓Unlimited product variants
✓Full workflow automation
✓Open Source — no license fees
✓Rich API and unlimited integrations
✓Multi-tenant, multi-language, multi-currency
Trade-offshigh entry barrier for the team; requires a senior PHP developer; steep learning curve for users.
SaaS · complex variants

Ergonode

from $17,000

Ergonode stands out with the best variant handling — multiple attributes at once (color + size + material + fabric + season), a kanban view for product statuses, and AI-based auto-fill. It's the choice for industries with highly detailed catalogs: fashion, beauty, furniture, automotive parts. Available as SaaS, so fast time-to-market.

Who it's for
fashion, beauty, furniture — industries with complex variants
Implementation time
2-4 months
✓Best product variant management
✓Kanban view for product status
✓AI-based attribute auto-fill
✓SaaS — fast start, low overhead
✓Intuitive interface for the marketing team
✓Polish vendor, Polish support
Trade-offsless flexible API than Pimcore; SaaS — monthly fee; fewer integrations than competitors.
Open Source · standard

Akeneo

from $21,000

Akeneo is the world's most popular open-source PIM, with the largest developer community, integration library, and extensions marketplace. Available in a Community (free) and Enterprise (workflow, reference entities, AI) edition. A solid choice for companies wanting a standard solution with a strong partner ecosystem.

Who it's for
companies looking for a standard PIM with a strong community
Implementation time
3-5 months
✓Largest global PIM community
✓Rich integration and extensions library
✓Community version free
✓Enterprise tier with workflow and AI
✓Proven solution for mid-market
✓Easier to find talent than for Pimcore
Trade-offsonly 2 native variants (color + size); Enterprise tier is costly; requires on-premises or PaaS hosting.
Let's talk → Not sure which model to choose? You get a recommendation in the PIM audit.

Eight functional pillars of the flagship custom PIM.

Our dedicated implementation in Laravel or Symfony includes all the functionality mid-market e-commerce expects — from basic product attribute management to advanced marketplace and ERP integrations. Every module customized for your business processes.

Product management

Product attributes, unlimited variants, multilingual descriptions, multimedia (images, videos, PDF), category tree, attribute mapping per sales channel.

Logistics and warehousing

Stock levels per location, reservations, WMS synchronization, availability control, critical stock alerts, inventory forecasting.

Marketplace integrations

Native integrations with Allegro (REST API), Amazon (MWS/SP-API), eBay (Trading API), Ceneo (XML feed), Empik, Erli — listing, stock sync, real-time price updates.

ERP integrations

Comarch ERP XL/Optima, Subiekt GT/Nexo, Microsoft Dynamics 365 Business Central, SAP B1, Sage 50. Two-way product, stock, price and order sync.

Workflow and approvals

Product statuses (draft, review, approved, published), kanban view, roles and permissions, approval paths, audit log of changes — quality control before publication.

Multi-language and currency

Unlimited product languages, attribute translations, local prices per market, local taxes (VAT EU OSS), country-specific product versions.

API and webhooks

Rich REST API plus GraphQL endpoint, webhooks on every event (product.created, stock.updated, price.changed), SDK for frontends, Swagger/OpenAPI documentation.

BaseLinker bridge (optional)

If you already use BaseLinker — we can build a bridge so your implementation migrates gradually. Custom PIM as master, BaseLinker as a legacy dropship integrator. Transition without business risk.

Turning point — 5,000 orders per month.

BaseLinker is an excellent solution for small and medium stores up to about 5,000 orders per month. Above this scale its fees plus per-transaction costs start to exceed the amortization of a custom PIM. The calculation below shows when custom PIM starts to make business sense.

Three packages matched to the stage of your business.

Whether you want to first audit the current situation, deploy a standard open-source PIM, or build a dedicated custom PIM — we have a structured package for every situation. Detailed pricing after a short initial conversation.

PIM Audit

2-3 weeks
from $5,000

Analysis and model recommendation.
• Audit of current product management process
• Mapping of business requirements
• Model recommendation (Custom / Pimcore / Ergonode / Akeneo)
• Initial 3-year TCO calculation
• Implementation roadmap with phases and timeline

Standard implementation

3-5 months
from $21,000

Pimcore / Ergonode / Akeneo.
• Full deployment of the chosen open-source PIM
• Marketplace integrations (up to 3 channels)
• Integration with existing ERP
• Product data migration
• Team training (up to 10 people)
• 3 months of post-launch support

Custom PIM

3-6 months
from $34,000

Laravel / Symfony · Flagship.
• Dedicated PIM written for your processes
• Logistics and WMS elements
• Native marketplace integrations (Allegro, Amazon, eBay)
• ERP integration (Comarch, Subiekt, Dynamics, SAP)
• Approval workflow, multi-language, multi-currency
• BaseLinker bridge for gradual migration
• 12 months of SLA support

Free consultation · 30 minutes

Leave your details, we'll call back in 24 h.

One field. No complex forms, no obligations — we'll talk about your store and tell you straight whether we can help.

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Product management panel for smart shopping carts.

Client
ZeroQS
Startup · food retail
Product
CartUI — smart carts with tablets
Scope
Vue.js Tablet app Admin panel PIM Real-time Analytics
Engagement model today
Continuous development + SLA
Challenge

ZeroQS — an innovative startup in the food retail sector — was planning to revolutionize brick-and-mortar shopping through automated smart carts with tablets. They needed a reliable partner to build a tablet-based front-end application and a comprehensive admin panel managing products, inventory and carts in real time.

Solution

We built a tablet front-end application in Vue.js and a richly featured admin panel enabling central management of the product catalog, inventory monitoring, real-time cart tracking and access to analytics. We combined classic PIM elements (product management) with in-store logistics and real-time data flow.

Business outcome

The startup successfully introduced an innovative shopping experience, positioning itself as a pioneer of retail automation. The admin panel gave comprehensive operational control and the data needed to make quick business decisions. The cooperation transitioned into continuous development and SLA — maintenance, new features and scale-up support for a broader market.

Six questions mid-market e-commerce CEOs ask us.

Custom PIM or ready-made open-source — how to choose?

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The decision depends on three variables. First — the uniqueness of your business logic. If your product management process is standard (attributes, variants, marketplaces), Pimcore or Akeneo is enough. If you have specific requirements (custom pricing logic, dropshipping system integration, your own logistics), custom PIM pays off in the long run. Second — scale and the cost of alternatives. Custom PIM amortizes faster above 5,000 orders/month and BaseLinker fees. Third — strategic control over the code. Custom PIM is intellectual property nobody can take away from you.

How long does implementation take and who should be involved on your side?

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Standard implementation (Pimcore, Akeneo, Ergonode) takes 3-5 months, custom PIM 3-6 months. On your side we need a product owner (functional decisions), a tech lead (technical decisions and integrations), 1-2 people from the product team (testing, training), and IT support for access management. Full involvement on your side averages 15-25% of one person's time throughout the project.

How do we calculate custom PIM ROI versus BaseLinker?

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The calculator is simple. Sum of annual BaseLinker fees plus per-transaction fees plus business limitations forcing manual team work = annual cost of the status quo. Divide the cost of custom PIM over 3 years of amortization plus annual SLA = annual cost of the alternative. For most clients the break-even point is 5,000-10,000 orders per month. Above that scale custom PIM wins, below it — BaseLinker remains optimal.

Migrating from BaseLinker — how do we avoid business risk?

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We use a two-phase migration. Phase 1 — we run custom PIM in parallel with BaseLinker, synchronize data one-way, and test the logic for 4-6 weeks. Phase 2 — we switch the source of truth (custom PIM as master), BaseLinker remains as a legacy marketplace integrator for another 1-2 months. After full validation we turn off BaseLinker. Business risk is minimized — at any point you can roll back to BaseLinker.

Can custom PIM be developed by our own team after implementation?

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Yes — from day one we document the code according to industry standards (PSR-12, PHPStan level 8, unit/integration tests), use popular frameworks (Laravel/Symfony) with wide talent availability, and train your team during implementation. Many clients take over development with their own team after a year, and we remain a partner for complex tasks and SLA. No vendor lock-in.

Do we offer SLA and support after implementation?

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Yes, we have a dedicated SLA model with response time and uptime guarantees plus monthly development hours. Three support packages — from a basic security SLA to a dedicated Growth Retainer with monthly hours for new features. Details in the SLA and Growth Retainer sections of our service.

Start with a PIM audit — $5,000, two weeks of work.