We write not to capture SEO traffic but to deliver specific business and technical knowledge you won't find in generic marketing blogs from agencies. Most of our articles are based on real cases from the portfolio.
What happens when a mid-market store migrates from PrestaShop to Shopify Plus? A seven-stage playbook drawn from the Topeshop case, where conversion rose by 58%.
Read article →Choosing an e-commerce platform is a business decision, not a technology one. An analysis of three cases in which IT decided for the business — and how it ended.
Read article →Most "AI in e-commerce" is FAQ chatbots with no business value. We present three concrete use cases we have implemented in production and that deliver measurable ROI.
The industry benchmark for a traffic drop after a migration is 15-30%. Our migrations come in under 3%. We show the specific SEO-first process with which we achieve it.
B2B with individual price lists and credit: Sylius wins. D2C with a plan for EU expansion: Shopify Plus wins. A full comparison with concrete numbers for each platform.
A store with PLN 10m+ in annual turnover typically outgrows SLA packages. The signals that it is time to move to a Growth Retainer, and how that change affects cost versus value.
Core Web Vitals are a conversion lever, not an SEO checkbox. What TTFB really is, why we aim below 200 ms and what to do about it on each platform.
A bad choice of agency can cost a mid-market store over half a million złoty in the first year. Five mistakes and five questions with which to spot them before signing the contract.
Twelve years of custom PHP 5.4, no documentation and a bus factor of one. How we rewrote the store to Symfony 6.4 with the Strangler Fig pattern, without downtime and without losing rankings.
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