DEQS
A D2C store for an athleisure brand
DEQS sells organic cotton and TENCEL clothing in many fits. We built a WooCommerce store with clear size selection, an outlet and bundles. DEQS (deqs.pl) is an athleisure brand from Malawa that calls itself the "Progress Wear Company". It makes T-shirts, hoodies, tracksuits and shorts from organic cotton and TENCEL, plus caps, socks and water bottles. Its collections are called "Strive for Progress" and "Progress Club". The brand speaks to active people aged 18 to 40.
An activewear brand with no e-commerce channel of its own
- No online channel. The brand had no store of its own. Selling direct to consumers meant building one from scratch, along with the processes for orders, promotions and returns.
- Many fits. The same styles come in Oversize, Boxy, Slim Fit, Muscle Fit and Cropped fits. Customers need to understand the difference right away, before choosing a size.
- Size charts. Each fit sits differently, so one generic chart isn't enough. The wrong size means a return and a cost for the brand.
- Promotions in several forms. The brand runs an outlet, promotional bundles and a discount for new customers. These mechanisms have to work side by side without clashing. Customers must not get a double discount where the brand didn't intend one.
- Returns and complaints. With clothing, returns are an everyday reality. The process had to be simple for customers and predictable for the team.
A WordPress store tailored to an athleisure brand
- WordPress and WooCommerce. We chose WooCommerce because it combines a store with the full WordPress content system. The brand controls its collection descriptions, and the store can grow without the limits of a subscription platform.
- A catalog built around fits. We treat fit as key information, not a footnote in the description. Customers see the fit next to the product and know right away what to expect.
- Size selection on the product page. Choosing a size is part of the product page. Customers decide on a size in the same place where they look at the fit and the fabric. They don't have to open separate tabs or hunt for a chart in the footer.
- A newsletter with a welcome discount. Signing up for the newsletter unlocks a discount on the first purchase. New customers get a reason to buy, and the brand gains a contact for future communication.
- Outlet and bundles. We set up the outlet and promotional bundles as separate paths. Customers looking for a deal don't have to dig through the full collection.
- Free shipping above a threshold. The free shipping threshold encourages adding a second item to the cart. It's a simple way to raise order value.
- Return and complaint forms. Customers submit a return or complaint through a form on the site. The team receives complete information in a single format.
- Cart. A standard WooCommerce cart showing the free shipping threshold. Customers see how much more they need to spend to get free delivery.
What we built it with.
Range analysis
We mapped out the collections, fits, categories and accessories. We worked out how to combine clothing and accessories in a single structure.
Purchase path design
We designed the path from the product list through the product page with fit and size to the cart. Each step answers one customer question: what is this product, how does it fit, which size should I choose.
Store build
We built the store on WordPress and WooCommerce with a cart, a wishlist and size selection. We added the outlet and bundles.
Sales mechanisms
We configured the newsletter with a welcome discount and free shipping above a threshold. We checked how the promotions behave together in the cart.
After-sales service
We launched the return and complaint forms. We tested the process from the perspective of both the customer and the team.
What changed.
See other projects.
Selling clothing in many fits?
We'll design a store where customers quickly choose the right fit and size. In a clothing store, the biggest enemy is the wrong size. If you have many fits, show them as key information on the product, not in a footnote, and add a size chart for each one. Plan promotions as a system from the start: the outlet, bundles, welcome discount and shipping threshold have to work together. A return form isn't a formality but part of the customer experience that decides whether they buy from you a second time.
Book a call →