DEQS
D2C store for organic-cotton and TENCEL athleisure collections.
A D2C store for organic-cotton and TENCEL athleisure — training and loungewear collections plus accessories, with a wishlist and an outlet section.
01 Challenge and approach
× Before
An activewear brand with no e-commerce channel of its own
- DEQS ("Progress Wear Company") needed an online store to sell its activewear and loungewear collections made from organic cotton and TENCEL fiber.
- A wide range of fits (Oversize, Boxy, Slim Fit, Muscle Fit, Cropped) required a clear catalog structure and size guides.
- The brand needed support for an outlet section, promotional bundles, and a discount program for new customers.
→ Our approach
A WordPress store tailored to an athleisure brand
- We built a WordPress store with a cart, wishlist, and a size-selection flow tuned to the brand's many product fits.
- We implemented a newsletter with a welcome discount, an outlet section for clearance sales, and promotional bundles.
- We set up free shipping above a set order threshold, plus returns and complaints forms.
02 Technology stack
What we built it with.
WooCommerce
Core e-commerce platform the store was built on
05 Similar case studies
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