Strefa Urody
Online drugstore carrying hundreds of cosmetics brands.
One of the largest online drugstores in Poland, carrying hundreds of cosmetics brands from budget to mid-range. Category and brand navigation, plus bestseller and outlet sections.
01 Challenge and approach
× Before
- Strefa Urody is one of the largest online drugstores in Poland, carrying hundreds of cosmetics brands across price segments.
- The scale of the catalog (hundreds of brands) needed navigation that stays usable despite the breadth of the range.
- The mass-market model needed discovery mechanisms (bestsellers, outlet) to drive purchases without per-product personalization.
→ Our approach
- Built category and brand-filter navigation sized for a very wide catalog.
- Added bestseller and outlet sections as product-discovery mechanisms.
02 Technology stack
What we built it with.
IdoSell
The e-commerce platform the drugstore runs on.
InPost Pay
Payment and parcel-locker delivery integration in the basket.
05 Similar case studies
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