ONLINE DRUGSTORE Mass Market

Strefa Urody

Online drugstore carrying hundreds of cosmetics brands.

One of the largest online drugstores in Poland, carrying hundreds of cosmetics brands from budget to mid-range. Category and brand navigation, plus bestseller and outlet sections.

Strefa Urody — the online beauty store
The Strefa Urody store — an online beauty retailer with hundreds of brands and an outlet.
× Before
  • Strefa Urody is one of the largest online drugstores in Poland, carrying hundreds of cosmetics brands across price segments.
  • The scale of the catalog (hundreds of brands) needed navigation that stays usable despite the breadth of the range.
  • The mass-market model needed discovery mechanisms (bestsellers, outlet) to drive purchases without per-product personalization.
→ Our approach
  • Built category and brand-filter navigation sized for a very wide catalog.
  • Added bestseller and outlet sections as product-discovery mechanisms.

What we built it with.

IdoSell
The e-commerce platform the drugstore runs on.
InPost Pay
Payment and parcel-locker delivery integration in the basket.

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