Terapiq.eu
A CBD skincare store that educates
Terapiq builds its brand on the science of CBD in skincare. We built a WooCommerce store with the full product line and content that builds trust in the category. Terapiq is a CBD cosmetics brand: oils, creams, shampoos and balms for face, hair and body care. The brand positions itself on the science behind its formulas. Products come in a range of CBD concentrations, from 5 to 30%. Terapiq also sells through drugstores and online shops, including StrefaUrody, Makeup.pl, Sonia.pl and Malve.
- The need for an owned store. A brand present with retail partners needed a channel where it controls presentation, pricing and communication itself. An owned store also means direct contact with customers.
- A category that requires education. CBD in cosmetics still raises questions. Customers want to know what the ingredient is, how it works in skincare and how it differs from other hemp products.
- Trust before purchase. In a category surrounded by myths, a product page alone isn't enough. The store had to explain, not just sell.
- Many concentrations. Products come in concentrations from 5 to 30%. Customers need to understand how the variants differ before choosing. Without that, it's easy to end up with a random choice or an abandoned cart.
- A broad product line. Oils, creams, shampoos and balms for face, hair and body have to be organized so customers quickly find what they need.
- WooCommerce as the base. We chose WooCommerce because it combines a store with the WordPress content system. That matters for a brand that sells through education: articles and products live in one place.
- The full line in a logical structure. We organized the range by care area: face, hair, body. It's the simplest split from the perspective of a customer looking to solve a specific need.
- Concentrations as variants. CBD concentration is a clear product parameter. Customers see the available variants and can compare them without guessing. One product in several concentrations is a single product page, not several similar items in the results.
- Educational content on the science of CBD. We created a space for content that explains the role of CBD in skincare. Education addresses doubts before customers have to ask customer service.
- Consistency with the science-based positioning. The store should look like a brand grounded in formulas and research. That's why the content and layout favor specifics over promises.
- Connecting product and knowledge. From educational content, customers can move to products, and from a product to explanations. The two paths support each other.
- A catalog by care area. Face, hair and body are the three main entry points to the range. Customers don't need to know product names to land in the right place.
- CBD concentration variants. Concentrations from 5 to 30% are shown with the products. Customers compare variants in one place.
What we built it with.
Brand and category analysis
We got to know the product line, the concentrations and how the brand talks about science. We identified the questions customers ask before buying a CBD cosmetic.
Store structure
We designed the split into face, hair and body and the way concentrations are presented. We determined where education appears along the purchase path.
WooCommerce build
We built the store with the full product line and variants. We configured the cart and the ordering process.
Educational layer
We launched a content section on the science of CBD in skincare. We linked it to the product pages.
Testing and launch
We tested the path from article to order. Since launch, the store has worked as the brand's own channel alongside sales through partners. The two channels complement each other: partners provide reach, while the store tells the brand's full story.
What changed.
See other projects.
Does your category require customer education?
We'll build a store where content and sales work together. If you sell a product in a category that raises questions, your store has to explain first. Educational content isn't an add-on to the catalog but a way to build trust before the first purchase. Show parameters such as concentration as clear variants, not buried in a long description. An owned store alongside partner sales gives you control over how your brand tells the story of its products.
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