Laboratorium Genetix
Lab tests and courses on one platform
A hybrid platform for a genetics lab in Rzeszów: a store for lab tests, courses for patients, patient accounts and POS integration. Laboratorium Genetix is a diagnostic laboratory in Rzeszów, at ul. Dąbrowskiego 31. It performs DNA testing and molecular diagnostics, as well as blood and urine tests. Its offer includes NIPT, paternity tests, infertility diagnostics, semen analysis and tumor markers, among others. The facility also provides aesthetic medicine services.
- Ordering without a visit as the first step. Patients want to choose and pay for a test online before showing up at the facility. The platform had to make this possible without phone calls or paper forms.
- Combining sales with education. Genetic tests need explaining: what they are and what the process looks like. The client wanted to combine the test store with courses for patients.
- Consistency with in-facility sales. Patients buy some tests on site. Online and in-person sales had to match up.
- Access to their own data. Patients want to see their orders and results in one place. They should not have to dig through emails.
- A broad and varied offer. Alongside simple blood tests there are genetic tests with results in about a week. Each category needs a different description and a different path.
- Clear language on a difficult subject. Test descriptions must be accurate and understandable for someone without medical knowledge. The website explains the process and leaves the interpretation of results to specialists.
- WordPress and WooCommerce as the base. WordPress handles content and courses, and WooCommerce handles test sales. The lab team manages everything from a single panel.
- Each test as a product. Every test has its own page in the store with a description, price and information about the process. Patients add it to the cart like any other product.
- Payments through PayU. Patients pay for the test online while ordering. The lab receives payment confirmation without manual verification.
- POS integration. We connected the platform to the facility's sales system. Online orders and on-site sales no longer live in two separate worlds.
- Patient accounts. Patients have an account where they see their orders and results. It is the single point of contact with the lab after purchase.
- Courses for patients. The educational section explains what individual tests are and how to prepare for them. Patients arrive for sample collection better informed.
- Categories based on patient needs. The offer is organized the way patients think about tests: blood, urine, genetics, pregnancy, paternity, fertility. They do not need to know procedure names to reach the right page.
- Appointment booking and SMS reminders. Patients book sample collection online and get a reminder before the visit. Fewer people forget their appointment.
What we built it with.
Patient process analysis
We mapped the journey from choosing a test to receiving the result. We determined which steps can happen online and which require a visit.
Offer architecture
We organized tests into categories: blood, urine, genetics, NIPT, paternity, infertility, tumor markers. We planned space for courses and educational content.
Platform build
We built the site on WordPress and WooCommerce with PayU payments. We set up patient accounts with order history.
POS integration
We connected the online store with the facility's sales system. We verified that orders from both channels appear consistently.
Path testing
We went through the process as a patient: choosing a test, paying, using the account and accessing results. We tested it on desktop and mobile.
What changed.
See other projects.
Do you run a medical facility or a laboratory?
Tell us about your services, and we will design a platform that connects online sales with on-site work. In medical services, an online store does not replace the facility, it shortens the way to it. Patients want to order and pay for a test at home, then check the result without another visit. Education alongside sales reduces the number of questions and builds trust. Integration with the facility's system is key, because without it the team keeps two separate records and wastes time reconciling them.
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