Bella Garden
Premium outdoor store built on Shopify
Bella Garden entered e-commerce with no prior experience. We built a Shopify store, trained the team and supported day-to-day operations after launch. Bella Garden (bellagarden.pl) is a premium garden and patio furnishings store operating under the slogan "Catch the good moments". The range includes smokeless fire pits, garden furniture, outdoor kitchens and grills, patio heaters and lighting. The store sells products from Solo Stove, Blomus, Eva Solo, Click & Grow, Planika, Fògher and Artiss. A seasonal blog and a newsletter round out the offer.
No e-commerce experience or online sales channel
- No online channel. The company had no online store, so every customer had to find it some other way. Sales depended on channels that are hard to scale.
- No e-commerce experience. The team had never run an online store before. The platform had to be easy to use from day one, without a developer for every change.
- Day-to-day logistics. Garden furniture, grills and fire pits are bulky, expensive goods. Stock levels, order fulfillment and customer service needed a well-organized process.
- Seasonal demand. Demand for garden products rises in spring and summer, and in winter it shifts toward heaters and lighting. The catalog had to be easy to adjust for the season.
- A premium brand. The client sells well-known design brands. The store had to match their image, not look like a cheap template.
A guided, hands-on Shopify launch with training and ongoing support
- Shopify as the foundation. We chose Shopify because it's friendly to businesses just starting out in e-commerce. Hosting, updates and security are handled by the platform, so the team can focus on selling.
- A theme matched to the brand identity. We adapted the theme to Bella Garden's visual identity. Large product photos and a calm layout suit goods that people buy with their eyes.
- Integrations instead of manual work. We connected the store to tools for warehouse management, sales tracking and automation. As a result, data isn't retyped between systems.
- Team training. We trained the staff on the Shopify admin. The team adds products, changes prices, handles orders and publishes content on its own.
- Operational support after launch. We didn't hand over the store and disappear. We helped with inventory management, order fulfillment and customer service until the team found its rhythm.
- SEO and content for launch. We prepared the SEO basics and launch content. A new store has no search history, so its structure and descriptions have to work from day one.
- A seasonal catalog. Products are grouped so that furniture and grills can be featured in spring, and heaters and fire pits in autumn. Shifting the focus doesn't require rebuilding the store.
- Categories built around needs. Fire pits, furniture, outdoor kitchens and grills, heaters and lighting each have their own path. Customers quickly find what they're looking for.
What we built it with.
Analysis and plan
We got to know the range, the suppliers and how the team works. Based on that, we defined the category structure and the list of required integrations.
Store design and setup
We adapted the Shopify theme to the brand and built the catalog. The categories reflect how customers think about a garden: fire, furniture, cooking, warmth, light.
Integrations
We connected warehouse management, sales tracking and automations. We checked that an order goes through the entire process without manual fixes.
SEO, content and training
We prepared launch content and the SEO basics. At the same time, we trained the team on daily work in the admin.
Launch and operational support
After launch, we supported the team with inventory, fulfillment and customer service. We fixed whatever came up in practice as we went.
What changed.
See other projects.
Want to launch your first online store?
We'll help you choose a platform, build the store and guide your team through the first weeks of selling. If you're just entering e-commerce, the most important decision is a platform your team can handle on its own. Shopify takes technical maintenance off your plate and lets you focus on the product and the customer. But the build is only half the work. The other half is training and support in the first weeks, while the order process is still settling in. With expensive seasonal goods, it also pays to start with content and SEO, because a store with no search history needs time to build traffic before peak season.
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