Garden & Home
A furniture store with 360° views
Garden and Home sells chairs and bar stools in many variants. On the Gorilla Commerce platform, we added 360° visualizations, installment payments, ratings and a how-to blog. Garden and Home is a brand from Katowice (ul. Koszykowa 25) that sells chairs, bar stools, footstools, coat racks and clocks. The bar stools come in many color and material variants: upholstered, velvet and swivel. The range covers Scandinavian, industrial and minimalist styles. Customers can pay in installments.
A wide furniture and home-accessories catalog with no sales platform of its own
- Many variants of one product. The same bar stool comes in several colors and materials, in upholstered, velvet or swivel versions. Customers need to switch variants easily and see how the product changes. Without that, the catalog turns into a list of nearly identical items.
- Judging furniture through a screen. People buy a chair or bar stool based on shape, proportions and finish. Ordinary photos don't always show the product from every side.
- Choosing by style. Customers often look for furniture that suits their interior rather than a specific model. The store had to let them narrow the range by style.
- A pricier purchase, a longer decision. A set of bar stools or chairs is an expense customers want to spread over time. Installments and reviews from other buyers help them decide.
- Online advice. In a showroom, a salesperson suggests what suits a kitchen or dining room. Online, that role has to be taken over by content that answers typical questions about choosing height, material and style.
A store built on our own Gorilla Commerce platform
- Our proprietary Gorilla Commerce platform. The store runs on our own platform. That let us tailor features to the needs of a furniture store instead of being limited to off-the-shelf plugins.
- 360° visualizations for selected products. For selected models, customers can rotate the product and view it from every side. It replaces seeing the furniture in a showroom. We added visualizations where shape and detail matter most to the decision.
- Search by style. Customers choose a style: Scandinavian, industrial or minimalist. The range narrows to the furniture that fits it.
- Advanced filters. Beyond style, customers filter by color, material or type. With so many bar stool variants, it's the shortest path to the right product.
- Installments at checkout. Installment payment is available when ordering. Customers don't have to postpone buying a pricier set. Spreading the payment lowers the barrier to ordering several pieces at once.
- Ratings and a wishlist. Reviews from other buyers build trust, especially around comfort and upholstery durability. The wishlist lets customers come back to products after thinking it over.
- A how-to blog. The content suggests how to match chairs or bar stools to an interior. The blog takes over the role of the showroom advisor.
- Bestsellers and New Arrivals sections. The homepage shows the most popular models and new products. Customers without a specific plan have a place to start.
What we built it with.
Range analysis
We mapped out the categories, color and material variants, and styles. We determined how customers look for furniture: by type, by style and by finish. These three paths became the basis of the navigation.
Purchase path design
We designed the path from the homepage with its Bestsellers and New Arrivals sections, through the filters, to the product page. The product page combines variants, visualization, ratings and installments: everything a customer needs to decide.
Build on the Gorilla Commerce platform
We launched the store with a cart, wishlist and ratings. We added filters and search by style.
360° visualizations and installments
We prepared 360° visualizations for selected products. We integrated installment payments.
Blog and launch
We launched the how-to blog. After testing the purchase path on desktop and mobile, the store went live.
What changed.
See other projects.
Selling furniture in many variants?
We'll show you how visualizations and style filters make choosing easier for your customers. If you sell furniture in many variants, customers need two things: a quick way to narrow the range and certainty about how the product looks. Search by style solves the first, 360° visualizations the second. Installments and reviews lower the barrier to a pricier order. A proprietary platform lets you add features like these without fighting the limits of off-the-shelf solutions.
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