KMK Klinkier
Thousands of bricks, one B2B store
A Sylius Enterprise B2B platform for a clinker supplier: individual price lists, trade credit, ERP integrations and 50% more online sales in six months. KMK Klinkier is a company from Konin that sells clinker bricks and tiles. It offers thousands of colors and patterns and keeps more than 2 million bricks in stock. Its customers include people building a home as well as companies that come back for further batches. It has worked with Gorilla Commerce on a Growth Retainer model for more than 3 years.
Selling brick and clinker tile with no digital layer for customers
- Sales happening offline. The huge range of colors and patterns had not been digitized. Customers had to call or drive over to check what was available.
- Rising customer expectations. Buyers wanted to order online, at any time, without waiting for a sales rep's quote.
- No selection tools. With thousands of variants, it is hard to choose a brick for a facade, chimney or terrace. There were no filters or materials to guide the choice.
- B2B logic. Regular customers have their own prices and payment terms. A standard retail store cannot handle individual price lists or trade credit.
- The image of a full-service supplier. The company wanted to show that it supplies not only goods but also expertise, samples and project support. The store had to communicate this from the first visit.
A custom Sylius + Symfony platform, order personalization, and logistics integration
- Analysis before code. We started by analyzing the sales process and providing technology consulting. Only then did we choose the architecture.
- Sylius and Symfony from the ground up. We built the platform on Sylius Enterprise B2B. This engine makes it possible to model price lists, customer groups and trade terms without working around the system.
- Headless architecture. The commerce layer is separated from the frontend. The look and new features can evolve without risk to the order logic.
- Order personalization. Customers choose color, size and quantity in one place. The system immediately shows what they are buying and in what quantity. With material calculated by square meters and pallets, this reduces ordering mistakes.
- Integrations instead of retyping. We connected the store with the ERP, warehouse and logistics. Stock, prices and orders flow between systems automatically. No one copies data from one screen to another.
- An educational module. We added guides, inspiration and a project gallery. Customers get expertise right where they make their purchase decision.
- Continuous development. After launch, the platform moved to a Growth Retainer. New features ship at a steady pace, not in big, risky leaps.
- Individual price lists. Logged-in business customers see their own prices. Sales reps do not have to prepare a separate quote for every order.
What we built it with.
Analysis and consulting
We mapped the paths of retail and business customers. We decided which processes to move online and which to leave with the sales reps.
B2B platform
We implemented Sylius Enterprise B2B on Symfony with individual price lists and trade credit.
Integrations
We connected the store with the ERP, warehouse and logistics. As a result, stock and order data are consistent across every system.
Catalog and selection
We built filtering by application and order personalization by color, size and quantity.
Content and sales support
We launched a knowledge base, a project gallery, sample ordering and quote requests.
Growth Retainer
For more than 3 years we have been developing the platform, improving performance and adding features requested by the sales team.
What changed.
See other projects.
Got a large catalog and B2B customers?
We will build a platform that handles your price lists, trade credit and integrations in one place. If you sell building materials, you usually have two types of customers: retail and business. Each needs different prices and different payment terms. A B2B store on Sylius lets you serve both groups in one system, without separate channels or manual quotes. Also keep in mind that with a large catalog, filtering by application and advisory content sell just as effectively as price.
Let's talk about your B2B store →