FreezeBee
FreezeBee: moving from freezebee.pl to freezebee.eu was not a domain change, it was a market change.
FreezeBee sells professional refrigeration equipment for food service and retail: beverage coolers, pastry display cases, ice cream dispensers, shop fit-out and spare parts. The company, based in Kraków, had a shop that served the Polish market and read like a warehouse catalogue rather than a supplier for restaurants, cafés and retail chains. We rebuilt the shop on PrestaShop and moved it to a European domain, with three language versions and sales in several currencies.
01 The challenge and our approach
× Before
- European ambition, domestic shop. The company already sold outside Poland, but the site, the domain and the way the offer was presented all said „local seller" rather than „regional supplier".
- A catalogue instead of an offer. Refrigeration equipment is bought on specifications (energy class, climate class, capacity, dimensions), and those details were buried in the layout instead of driving the decision.
- Three sales models in one shop. Equipment sales, rental and outlet, plus custom branding of units, ran without shared logic and without a clear entry point for each.
- A purchase worth thousands of euros going through an ordinary cart. A HoReCa buyer decides differently from a retail shopper, and the purchase path did not reflect that.
- Languages treated as translation, not as markets. Another language is not just content: it is currency, pricing, delivery and the way customers are served in that country.
→ Our approach
- We started with a workshop, not with a design tool. First an audit of the existing shop and workshops with the client, then a creative direction for sign-off, and only then implementation.
- Redesign and migration as one operation. The new layout went live together with the move to freezebee.eu, so the client went through the change once instead of twice.
- Specifications as the sales argument. Energy class and climate class pulled to the surface, because in this industry they decide the purchase, not marketing copy.
- Languages treated as separate markets. Polish, Czech and Latvian versions with their matching currencies, rather than one shop with a language switch.
- The engagement did not end at launch. After go-live came the next stage: tooling for distributors and the Latvian version in euro.
02 Tech stack
What we built it with.
PrestaShop
a platform the client already operates, with native support for multiple languages, currencies and stores, which is exactly what the expansion required.
Theme rebuilt on our side
home page, product listing, product page, checkout, menu and footer as one coherent system.
Design layer
new typography and a set of category banners prepared for specific product lines.
Working environments and migration to the new domain
local environments for the team and a controlled move of the shop from the domestic domain to freezebee.eu.
[hosting and infrastructure]
[to confirm]
[payment gateway and delivery methods]
[to confirm, separately for PL, CZ and the EUR market]
03 What we did
Scope of work.
- Analysis and direction
- Audit of the existing shop layout and its weak points. Workshops with the client to set sales priorities and the structure of the offer. Creative direction proposal: typography and banners, approved before implementation.
- The shop
- Home page: an entry point for four different buying intents (purchase, rental, outlet, branding) instead of one product list. Product listing: category structure and filtering built around the specifications food service buyers actually use. Product page: technical parameters, energy class and climate class brought to the surface, with images and price arranged around the decision. Checkout: a clean purchase path for high-value equipment. Menu and footer: navigation covering eight product groups plus spare parts, rental, outlet and promotions. Five category banners designed for individual product lines.
- Markets and currencies
- Analysis of the multi-language and multi-currency model together with a distributor sales model (distributors registered by an administrator and assigned to a country and region, so that after choosing a product the customer is routed to the right local partner). Language versions: Polish, Czech and Latvian. Currencies: Polish złoty and Czech koruna, with the Latvian version in euro in progress.
- Migration
- Post-test fixes and the move of the shop from the domestic domain to freezebee.eu, closing the implementation stage.
- Current stage (in progress)
- The „Descriptions" module: a tool that hands distributors a complete set of product data to download themselves, instead of requesting materials by email. Launch of the Latvian version in euro. Ongoing fixes in the admin panel and in category handling.
04 Results
What changed.
A domestic shop became a European one. Domain, languages and currencies now match where the company actually sells.
Four sales models have their own entry points. Purchase, rental, outlet and custom branding stopped competing for the same space on the page.
Specifications now work for the sale. Energy and climate class are visible arguments rather than information to hunt for.
Redesign and migration happened as one change. The client went through it once, with sales continuity kept.
A second stage followed the launch. FreezeBee came back with new scope (distributor tooling, another market), which is the most honest proof that the first stage worked.
[metric to add: traffic and sales before and after migration]
Deliberately without percentages. We show changes you can point at, rather than numbers we could not honestly attribute to a single change.
05 Related work
Sound familiar?
You already sell abroad, but your shop still looks and behaves like a domestic one: one domain, one language, one currency and a catalogue instead of an offer. We will show you how to run the redesign and the entry into new markets as a single operation, without pausing sales.