Chillberry
Site and store for a frozen snack brand
A WordPress and WooCommerce site for a brand of frozen fruit in chocolate: minimalist UX, a store locator, a B2B zone, a blog and a newsletter. Chillberry is a Polish brand of frozen fruit snacks with a short ingredient list. The range includes raspberries and pineapple in chocolate, the Zesty line and limited editions. The products are available at Żabka, Biedronka, Lidl, Kaufland and Netto. The brand is active on TikTok, Instagram and Facebook.
Building a wellness brand online from scratch
- A brand that lives mainly on the shelf. Customers buy Chillberry in chain stores and visit the website when they want to learn more. The site had to quickly answer the question of where to buy the product.
- Several audiences. Both consumers and trade partners visit the website. Consumers look for flavors and where to buy, partners look for terms of cooperation. Each group needs its own path.
- Simple product, simple message. The brand's strength is its short ingredient list and clear range. The website could not bury this under too many elements.
- Two languages. The brand communicates in Polish and English. Both versions had to be complete and consistent.
- Connection with social media. Much of the contact with the brand happens on TikTok and Instagram. The website had to capture traffic from these channels and give it a next step.
- New products and limited editions. The range changes with every launch. The brand team had to add new products and announce them quickly without a developer's help.
A minimalist storefront paired with content and community tools
- Minimalist UX/UI. We designed a clean, restrained interface. The product and its ingredients are at the center, with no decoration pulling attention away. Large photos and short descriptions work better than long blocks of text.
- WordPress and WooCommerce. WordPress gives the brand team full control over content. WooCommerce lets them present and sell products in one panel.
- Store locator. Consumers who do not want to order online can quickly check which chain and which store carries the products. It is one of the first questions from consumers who saw the product on social media.
- A B2B tab. Trade partners have a separate space with information for them. They do not have to wade through consumer content.
- Blog and newsletter. The blog gives space for new products, limited editions and brand stories. The newsletter makes it possible to reach customers again with launch news.
- Reviews with photos. Customers can add reviews with photos. It is social proof that works well in the snack category.
- Email marketing and social media integration. The website connects with mailing tools and the brand's profiles so traffic flows between channels.
- FAQ in one place. The most common questions about ingredients, storage and availability have ready answers. Consumers do not need to write to the brand to find out.
What we built it with.
Analysis
We got to know the brand, the range and the audiences. We identified the questions consumers ask and those trade partners ask. Based on that, we set content priorities.
Design
We designed a minimalist interface and the site structure. We planned space for the store locator, FAQ, B2B tab and blog.
Development and integration
We built the site on WordPress and WooCommerce. We connected the newsletter, email marketing and social media profiles. We prepared PL and EN versions.
Testing
We ran functional tests, usability tests with the target audience and performance tests. Each type of test checked a different layer of the site: how features work, how clear the paths are and how fast pages load.
Launch
We launched the site and trained the brand team to use the panel. We also supported the start of content marketing on the blog.
What changed.
See other projects.
Building a food brand sold on retail chain shelves?
Show us your range, and we will design a website that turns interest into purchases. If your brand sells mainly through retail chains, the website does not need to compete with the shelf. It should answer the question of where to buy and build the relationship after purchase. A store locator, a B2B tab and a newsletter are simple elements that organize traffic from many sources. Testing with real users before launch reveals problems the project team cannot see, and fixing them before publication costs the least.
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