Chillberry
D2C premium food store with a subscription model and brand storytelling.
A D2C lifestyle-brand store with premium food products. Subscription model, visual brand storytelling, marketing-automation integration.
Building a wellness brand online from scratch
- No dedicated online store to sell relaxation and wellness products under a brand built on quality and naturalness.
- Needed a website that visually reflects a philosophy of calm and relaxation for an audience seeking natural, health-supporting products.
- Required rich educational content about products and their health benefits, not just a transactional storefront.
- Needed a platform flexible enough to easily add new product categories over time.
A minimalist storefront paired with content and community tools
- Designed a minimalist UX/UI using calming colors, with strong emphasis on product photography and descriptions.
- Chose a flexible e-commerce platform with a CMS to manage educational content.
- Built a blog featuring wellness and health articles.
- Added a newsletter subscription module with tips and promotions, plus a customer review system supporting photo uploads.
- Integrated email marketing tools, social media platforms, and delivery options tailored to customer preferences (e.g., parcel lockers).
What we built it with.
Needs Analysis
Defined the business objective, target audience, and requirements: an aesthetic website reflecting calm and relaxation, rich educational content, and room to expand the product range.
Solution Design
Designed the concept of a store that also functions as a healthy-lifestyle platform, with minimalist UX/UI mockups in calming colors and selection of a flexible e-commerce platform with a CMS.
Development and Integration
Implemented the blog, newsletter subscription module, and customer review system with photo uploads, and integrated email marketing, social media, and delivery options such as parcel lockers.
Testing
Ran functional tests of the store, blog, and subscription system, usability testing with the target audience, and performance testing for load times.
Deployment and Training
Launched the store with a promotional campaign, trained the team on content management, customer service, and order fulfillment, and provided post-deployment support for content marketing.
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