Id 'eau
Premium water by subscription
A D2C store for premium mineral water on WooCommerce: PWA, recurring orders, a hydration calculator and integrations with invoicing and the warehouse. ID'EAU Sp. z o.o. bottles natural alkaline mineral water from a spring in Borucin. The water has a pH of 7.7 to 8 and a mineralization of 466 mg/l. The range includes 0.33 l, 0.65 l and 1 l bottles, a 5 l Bag-in-Box and the oxygenated "Anielska Woda". The brand sells directly to individual customers and businesses.
A functional store for a premium water brand
- Simple online buying. Water is bought regularly and in larger quantities. Ordering has to be fast, convenient and easy to repeat.
- A design that signals quality. A premium product has to look premium online too. A standard store template wouldn't capture the brand's character.
- Growing and personalizing the offer. The brand wanted to expand its range and tailor the offer to different customers. The store had to allow this without a rebuild.
- Hydration education. Customers buy more readily when they understand how much water they need. The store was meant to combine sales with knowledge.
- Fast launch and costs. A short time to launch mattered, as did reasonable licensing costs over the long term.
- Two types of customers. An individual buys a pack for home, while a business needs regular office deliveries. Both paths had to work in one store.
A WooCommerce platform with dedicated design and premium features
- WooCommerce for independence. We chose WooCommerce for its flexibility and freedom from vendor lock-in. The client pays no subscription for the store platform itself.
- A custom visual design. We designed the store's look from scratch. Every screen highlights the product's purity and its origin at the Borucin spring.
- A PWA instead of a separate app. The store works as a Progressive Web App. Customers can add it to their home screen and return to it like an app, without downloading anything from an app store.
- Recurring orders. Customers set up weekly or monthly deliveries. They don't have to remember to place the next order.
- Hydration calculator. The tool helps estimate daily water needs. It combines education with choosing the right order size.
- Back-office integrations. We connected the store to the invoicing system and the warehouse. An order immediately triggers the sales document and fulfillment.
- An offer in many formats. Product pages show different sizes, from a 0.33 l bottle to a 5 l Bag-in-Box. Customers compare variants in one place and choose the one that fits their consumption.
- Recurring orders. Weekly or monthly deliveries are set up once. Subsequent orders are created automatically, without going through the cart again.
What we built it with.
Analysis
We got to know the product, the customer groups and how sales work. We determined what customers buy once and what they buy regularly. That led to the focus on recurring orders.
Plan
We defined the scope, integrations and growth features. The priority was a fast launch with room for further development.
UX/UI prototype
We prepared a prototype of the purchase path and a custom visual design. The client approved them before implementation.
Implementation and integrations
We built the store on WooCommerce with a PWA, recurring orders and the calculator. We connected it to invoicing and the warehouse.
Testing and optimization
We tested the purchase paths on different devices. We optimized performance before launch, especially on mobile.
What changed.
See other projects.
Do your customers buy your product regularly?
We'll build a subscription store that sells every month without reminders. If you sell a product people buy regularly, subscriptions are the simplest growth tool. Customers don't have to remember to order, and you can plan production and logistics better. A PWA gives the convenience of an app without the cost of building and maintaining two separate mobile apps. Educational tools such as a calculator help customers decide and justify a larger order.
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