Id 'eau
Premium D2C store with growth tools and fast launch.
Premium D2C store (mineral water) with fast time-to-launch and growth marketing tool integrations. Optimization of licensing costs on a scale suitable for the company's stage.
01 Challenge and approach
× Before
A functional store for a premium water brand
- Id'eau needed a functional online store that would let customers order premium water simply and conveniently.
- It was key to combine an attractive design underlining the character and quality of the water with intuitive customer service.
- Modern technological solutions were needed to enable growth and personalization of the offer.
- The store had to do more than enable purchases — it also needed to educate and engage customers, e.g. through tools supporting conscious hydration habits.
→ Our approach
A WooCommerce platform with dedicated design and premium features
- Choosing WooCommerce for its flexibility and extensive integration ecosystem, giving Id'eau independence and room to scale.
- A dedicated graphic design tailored to the character of the premium brand.
- PWA (Progressive Web App) technology, so the store functions like a mobile app.
- Recurring orders, with delivery schedules configurable e.g. weekly or monthly.
- A hydration calculator as an educational feature supporting customers' daily health habits.
- Integration with the invoicing and warehouse systems, ensuring full automation of the sales process.
02 Technology stack
What we built it with.
WooCommerce
E-commerce platform providing flexibility and scalability
PWA (Progressive Web App)
Technology that makes the store function like a mobile app
03 Project timeline
Phase 1
Needs & Expectations Analysis
A detailed discussion of Id'eau's business goals.
Phase 2
Action Plan
Preparing the schedule and scope of work.
Phase 3
UX/UI Prototyping
Creating wireframes and graphic designs.
Phase 4
Implementation & Integrations
Launching the store and implementing all functionalities.
Phase 5
Testing & Optimization
Fine-tuning performance and preparing for launch.
05 Similar case studies
See other projects.
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