Your Furniture
Custom furniture with smart filters
A platform for a custom furniture broker: filters by style, size, color and material, customer profiles, a simple checkout and live chat with a consultant. Wasze Meble is a broker selling custom-made furniture. Today the waszemeble.pl store offers around 300,000 products: furniture plus home and garden furnishings. The store offers free delivery within up to 3 business days and 14 days for returns. The client needed a platform that would let shoppers quickly find furniture to match their interior at this scale. We designed and built the interface, filters, customer account and purchase path.
- A huge catalog. With hundreds of thousands of products, a plain category list is not enough. Customers get lost after a few pages of results.
- Furniture has to fit the interior. Shoppers look for a specific style, size, color and material. Any one of these can make or break the purchase.
- Made to order, not off the shelf. Custom furniture requires clear information about personalization. Customers want to know what they can change and how to track their order.
- A long buying decision. Furniture is bought rarely and after careful thought. Shoppers return to the store several times, compare and postpone the decision.
- Questions before buying. With pricier furniture, customers want to talk to a person. No quick way to get in touch means a lost order.
- Shopping on the phone. Much of people's interior inspiration reaches them on their phones. The store had to work just as well there as on a desktop.
- A modern, calm interface. We designed a modernist layout that puts furniture photos front and center. Interface elements do not compete with the product.
- Filters as the main navigation. With a catalog like this, filters matter more than the menu. We implemented interactive filtering by style, size, color and material.
- Order and payment integration. We connected the platform to the order system and payments. An order from the cart goes straight to fulfillment, with no retyping.
- Customer profiles. The customer account stores order history and preferences. Shoppers track their order without calling the store.
- Favorites and a short checkout. The cart works together with the favorites list, and we cut the checkout down to the essential steps. That is our answer to a long buying decision.
- Chat with a consultant. Customers can ask about size, material or personalization while browsing. The conversation happens on the site, with no email and no waiting.
- A trends blog. We added a blog on interior design trends. It draws search traffic and gives customers inspiration before they buy.
- Filters across four attributes. Style, size, color and material can be combined. Out of hundreds of thousands of items, a short list of furniture that fits the interior remains.
Big catalog, with customers getting lost in it?
We will design navigation and a purchase path that lead straight to the right product. If you have a large catalog, customers do not browse it, they filter it. Well-designed filters then matter more than the homepage. For products bought rarely and after careful thought, it pays to support return visits: with a favorites list, a customer account and contact with a real person. Inspirational content helps close a decision that started much earlier.
Let's talk about your store →