Thinkbig
Think Big sales funnel in 4 days
A sales page for a publication on sports marketing and sponsorship: a faithful build of the Adobe XD design, three offer variants, WordPress and ACF. Publicon Sport is a publisher working in sports marketing. It is the exclusive marketing partner of PZPN. It published Think Big, a compendium of knowledge on sports marketing and sponsorship. The publication is aimed at people who work in sponsorship and marketing in sport.
Four days to deliver a full site matching an Adobe XD design
- Standing out in the market. Industry publications easily get lost among courses and e-books. From the very first screen, the page had to show how Think Big differs from other materials.
- A faithful build of the design. The client had a finished design in Adobe XD. Every spacing, typeface and proportion had to make it onto the page without simplification.
- Three publication variants. The page sells three versions of the offer. Visitors needed to compare them quickly and pick the one that suits them.
- Complex functionality on mobile. The design included elaborate sections. All of them had to work just as well on a smartphone as on a large screen.
- Editing without a developer. After the campaign launch, content and prices may change. The client needed a panel where they could do this themselves without risking the layout.
- Four days for everything. The deadline was fixed. The page had to be built, tested and ready for the campaign launch in 4 days.
A dedicated team, daily communication, and testing against the clock
- A dedicated team. With such a short deadline, there is no room for switching between projects. The team worked only on this page from the first day to the last.
- A customized WordPress template. Instead of writing a theme from scratch, we adapted a template to the Adobe XD design. This gave us a solid base and let us focus our time on visual details.
- Advanced Custom Fields. We structured section content, publication variants and offer elements in ACF fields. The client changes copy and prices in the panel without the risk of breaking the layout.
- Mobile first. We designed every section for phones first, then expanded it to larger screens. In marketing campaigns, a large share of traffic comes from mobile devices.
- Performance from the start. We optimized images and asset loading during the build, not at the end. A fast page means fewer people leave before seeing the offer.
- Daily communication with the client's PM. Every day we reported progress and collected feedback. Decisions were made in hours, not days.
- Cross-browser and cross-device testing. We checked the page in popular browsers and on various devices. We caught bugs before publication.
- A sales funnel. The page guides visitors from the problem, through the publication's contents, to choosing a variant and buying.
What we built it with.
Design analysis
We went through the Adobe XD design section by section. With the client's PM we set priorities, the order of work and how feedback would be collected. With four days, the plan had to be ready immediately.
Template and structure
We customized the WordPress template and built the ACF field structure. The main sections were built first in the mobile version, since the layout of the other views depended on it.
Details and variants
We refined the layout on larger screens and the section with three publication variants. We applied the client's feedback on the fly, after each daily review.
Testing and optimization
We tested the page across browsers and devices. We improved performance and handed over the finished page for publication.
What changed.
See other projects.
Have a design and little time to build it?
Show us your mockups and deadline, and we will tell you how to build the page without cutting quality. A short deadline does not have to mean compromising on quality if the scope is clear and decisions are made quickly. What saves the most time is a finished graphic design and one person on the client side who makes decisions. A customized template with ACF is a good choice for a sales page that needs to launch fast and then be developed in-house. It is worth starting with the mobile version, because that is what most campaign visitors will see.
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