Pata Thai
One website, five restaurants
A WordPress website for a Thai restaurant chain: pages for five locations, three language versions, online ordering, vouchers, reservations and catering. Pata Thai is a Thai restaurant chain operating since 2019. It has five locations (Warsaw: Powiśle, Mokotów, Żoliborz, plus Radom and Gdańsk) and offers a menu, daily lunches, online ordering, reservations and catering. The Powiśle restaurant holds the Thai Select certificate, and Powiśle and Radom were recognized by Gault&Millau. The chain was listed in Forbes Top 50 Restaurateurs 2024 to 2025.
- One website instead of five listings. The chain had a shared website with no dedicated space for each location. A guest in Radom and a guest in Mokotów landed on the same generic information.
- Services scattered across external platforms. Ordering, reservations and vouchers ran in separate tools, including online.patathai.pl and lunchnext.com. The website had to tie them into a single path.
- Three languages. Guests speak Polish, English and Ukrainian. Each language version had to be complete, not just a translated menu.
- Different needs throughout the day. In the morning someone checks the lunch of the day, in the evening someone books a table, and a company asks about catering. Each of them needs a different entry point.
- The phone as the main device. Guests usually check the menu and directions on the go or at their desk during a break. The website has to be fast and clear on a smartphone.
- Up-to-date menus and hours. Lunches change daily, and opening hours differ between locations. The restaurant team needs to be able to update this information easily.
A WordPress site for a restaurant chain, with ordering and catering integration
- WordPress as the content system. We chose WordPress because the restaurant team edits menus, hours and news in it themselves. They do not need a developer for that.
- A dedicated page for each location. Every restaurant got its own page with a menu, opening hours and a directions map. Guests immediately see the details of their location.
- A PL, EN and UA switcher. Language versions work across the entire site. Guests switch languages with one click and stay on the same page.
- Integration with online.patathai.pl. Instead of building ordering from scratch, we connected the website to the existing ordering system. Customers order from the website, and the restaurant keeps its proven process.
- Vouchers through lunchnext.com. Voucher sales are handled by a specialized platform. The website links to it right where guests look for a gift.
- Reservation and catering forms. Two separate forms collect the data needed to handle each request. Table bookings and catering inquiries do not get mixed up in one inbox.
- Awards front and center. The Thai Select certificate, Gault&Millau and Forbes Top 50 Restaurateurs build a new guest's trust before they even look at the menu.
- Daily lunches. Monday to Friday lunch sets are visible on the website. Guests check the offer before leaving the office.
Running several locations and want a tidier website?
Tell us about your chain, and we will propose a structure and integrations tailored to your tools. If you run several locations, guests are looking for a specific restaurant, not the chain. Separate pages with a menu, hours and a map answer that question right away. You do not need to replace proven ordering or voucher tools: you just need to connect them well to the website. Language versions are worth planning from the start, because adding them later takes more work. In hospitality the phone matters too: that is where guests check the menu and the way there.
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