La Kalura
Elegant womenswear on Shoper
A womenswear store on Shoper with prices from PLN 69 to 339. The product page and catalog layout showcase material quality, while clear delivery terms make shopping easy. La Kalura (lakalura.pl) is a womenswear store with a timeless, elegant style. The range covers dresses, blouses, shirts, sweaters, trousers, blazers, outerwear, shoes and accessories. It is a multi-brand store, with prices ranging from PLN 69 to 339. Its differentiator is fine materials, which the brand has to be able to convey online.
- Material quality through a screen. Customers cannot touch the fabric before buying. The site has to convey what the garment is made of and why it is worth the price.
- Elegance without excess. The brand's style is calm and timeless. The store could not look like a loud marketplace with banners at every turn.
- Multi-brand in one style. Products come from different brands. The catalog had to form a coherent whole, not a collection of random product pages.
- A wide range. From dresses to shoes and outerwear, each category has different attributes such as size, cut or material. Navigation had to bring order to all of it.
- Running the store in-house. The team wanted to add products and change the range seasonally on their own. The platform had to be simple for day-to-day work.
- Decisions spread over several visits. Customers rarely buy clothing on their first visit. The store had to make it easy to return to chosen products and give a reason to come back.
- Shoper as the platform. We chose Shoper because it provides a ready sales foundation with payments, shipping and an admin panel. The client's team can manage the store without a developer.
- A product page that talks about material. Fabric composition and quality have a fixed, visible place on the page. Customers know right away what they are paying for.
- A calm, elegant layout. The design puts photos and white space first. Colors and typography follow the brand's character.
- Categories by garment type. Dresses, blouses, shirts, sweaters, trousers, blazers, outerwear, shoes and accessories each have their own path. That is how customers naturally shop for clothes.
- Clear shopping terms in plain sight. Free delivery over PLN 400, 24h express shipping and 14 days for returns are communicated clearly. Less uncertainty means fewer abandoned carts.
- Measurement from day one. The store runs Google Analytics 4 and Google Tag Manager. The brand sees where customers come from and what they buy.
- Return drivers instead of aggressive promotions. A newsletter discount, a wishlist and product ratings build relationships without cheapening the brand. That suits the segment better than constant sales.
- Social media connection. The store links to the brand's channels on Instagram, Facebook, TikTok and YouTube. Customers move from content to product and back.
What we built it with.
Brand and range analysis
We got to know the range, the brands on offer and the communication style. We worked out how to show material quality in an online store.
Shoper design and setup
We adapted the store's look to the brand's elegant character. We built a category structure for the entire range.
Product pages
We designed a product page layout with room for composition, material description and photos. Every product is presented in the same consistent way.
Sales features and analytics
We launched a newsletter with a discount, a wishlist and product ratings. We implemented GA4 and Google Tag Manager.
Social media connection
The store connects to the brand's channels on Instagram, Facebook, TikTok and YouTube. Social links are visible in the store, making it easy to reach the brand's content.
What changed.
See other projects.
Do you sell fashion where quality matters?
We will build a store that presents material, style and price as one coherent message. In premium fashion, the price needs a justification that is visible on screen. Material descriptions, consistent photos and a calm layout do more than yet another promotional banner. Clear delivery and return terms take the risk out of buying without trying on. If you want to run your store yourself, a SaaS platform like Shoper gives you a solid start with no server maintenance costs.
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