Globalo
70% shorter load time for Globalo
A hood manufacturer's extensive WooCommerce store was loading too slowly. An audit, refactoring and a script cleanup cut load time by 70%. Globalo (globalo.pl) is a kitchen appliance manufacturer operating since 2003 and selling across the European Union. Its main category is cooker hoods: island, ceiling, telescopic and wall-mounted. The range also includes induction hobs, among them hobs with a built-in hood, granite and steel sinks, and faucets. The site runs in three languages (PL, EN, DE), and the company runs a B2B program for architects.
Performance problems in a WooCommerce store
- Slow page loads. The WooCommerce store had grown over the years. Pages took too long to load, which put customers off and hurt search visibility.
- A large catalog and heavy traffic. Many categories, variants and product photos weighed the store down. Under higher traffic, the problem was even more noticeable.
- Too many scripts. Over time, the store had accumulated plugins and scripts. Some loaded on every page even though they were needed in only a few places.
- Heavy product galleries. Hoods and hobs sell on visuals. Galleries and zoom had to run smoothly without slowing down the product page.
- Editing page content. The team needed a simple way to change content on subpages. Not every change could require touching the code.
- Three language versions. The site runs in Polish, English and German. Optimization had to cover every version, not just the Polish homepage.
Performance optimization and code refactoring
- An audit instead of guesswork. We started by analyzing scripts and bottlenecks. We measured exactly what was slowing the store down before changing anything.
- Navigation review. We analyzed the menu structure and user paths. Performance is not just server speed, but also the number of steps to reach a product.
- Code refactoring. We rewrote the parts that generated unnecessary load. The code became lighter and easier to develop further.
- Removing and deferring scripts. We removed scripts that were not needed. The rest load later or only where they are used.
- Swiper and Lightbox in galleries. We built the product galleries on the lightweight Swiper and Lightbox libraries. Customers browse photos smoothly, on mobile too.
- Caching and compression. We implemented caching and asset compression. The server does not have to generate every page from scratch, and the files sent to the browser are smaller.
- Fields in the WordPress admin. We added fields that let the team edit subpage content on its own. Changes do not require a developer and do not break the optimized code.
- Faster page loads. Product and category pages load much faster. Customers reach the hood or hob they are looking for sooner.
What we built it with.
Diagnostics
We audited the store's performance, scripts and navigation. The result was a list of bottlenecks ranked by their impact on load time.
Optimization strategy
We set the order of work, starting with the changes that would have the biggest effect. We planned the refactoring and new gallery solutions.
Script management
We removed unnecessary scripts and deferred the rest or limited them to the pages where they are needed. We implemented caching and compression.
Refactoring and galleries
We rebuilt the heavy parts of the code. We implemented Swiper and Lightbox, plus content editing fields in the WordPress admin.
Load and compatibility testing
We tested the store under higher traffic and across different browsers and devices. We made sure the optimization had not broken any feature.
What changed.
See other projects.
Is your store loading too slowly?
We will run a performance audit and show you what is slowing your store down and how to fix it. A slow WooCommerce store rarely needs to move to another platform. Most often the problem is accumulated scripts, heavy galleries and no caching. An audit reveals what is actually slowing the site down, and a script cleanup often delivers the biggest effect at the lowest cost. The key is that after optimization, your team can edit content without undoing what has been sped up.
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