International store for digital products, licences and subscriptions.

An international store for digital products — software, licences, subscriptions. Multi-currency, multi-language, international payment-system integrations.

01 Challenge and approach

× Before

Performance problems in a WooCommerce store

Globalo, a leading distributor of kitchen hoods in the EU, faced performance issues with its extensive WooCommerce-based online store.
The platform struggled to handle high traffic volumes and a large product catalog.
This resulted in slow load times and user frustration.
The existing setup hindered a seamless shopping experience and potentially impacted sales.

→ Our approach

Performance optimization and code refactoring

A site audit to identify slow-loading scripts, inefficient code, and resource bottlenecks, plus an evaluation of navigation and responsiveness from a customer's perspective.
Code refactoring — removing unnecessary scripts and improving efficiency.
Custom subpage solutions using additional fields manageable from the WordPress dashboard.
External libraries such as Swiper and Lightbox for optimized slider and gallery management.
Eliminating or deferring scripts causing display issues, plus caching and compression to reduce load times.

02 Technology stack

What we built it with.

WooCommerce

Core e-commerce platform the store runs on

WordPress

Admin dashboard used to manage custom subpage fields

Swiper

Library for optimized slider management

Lightbox

Library for optimized image gallery display

03 Project timeline

Phase 1

Performance Diagnostics

Analyzed the website to identify slow-loading scripts, inefficient code, and resource bottlenecks; assessed navigation and responsiveness from a customer's perspective.

Phase 2

Optimization Strategy

Code refactoring, custom subpage solutions using WordPress dashboard fields, and implementation of the Swiper and Lightbox libraries.

Phase 3

Script Management

Eliminating or deferring scripts causing display issues, and applying caching and compression techniques.

Phase 4

Testing and Validation

Load testing to simulate high-traffic scenarios and verification of cross-device and cross-browser compatibility.

04 Results

What changed.

70%

reduction in page load times

05 Similar case studies

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