A fully custom WooCommerce platform built from scratch for a furniture brand that wanted to stand out from the competition.

A personalized WooCommerce e-commerce platform built for a furniture company, combining a unique design with integrations for payments, warehouse management, and marketing — built to deliver an exceptional user experience and support online sales.

01 Challenge & approach

× Before

Needed a modern, fully customized e-commerce platform that could stand out from competitors in the furniture industry.
Had to reflect the brand's own values and aesthetic rather than relying on an off-the-shelf template.
Needed functionalities supporting online sales and marketing, integrated with payment and warehouse systems.
Required a smooth, high-performing experience across devices, including mobile.

→ Our approach

Started with detailed Figma mockups to precisely plan the interface and functionalities.
Designed a unique visual identity reflecting Willini's aesthetics and brand values.
Built the store on WooCommerce for its flexibility and scalability.
Integrated payment, warehouse management, and marketing tools.
Optimized performance and ran usability testing to refine the purchase path, with special attention to mobile.

02 Technology stack

WooCommerce

Core e-commerce platform chosen for flexibility and scalability

WordPress

Underlying CMS foundation

Figma

UI/UX mockups and interface planning ahead of development

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