SID Motorsport
VAG parts store for trade and retail
A PrestaShop store for a VAG car parts distributor: a catalog by brand and group, prices in PLN and EUR, DPD and Allegro integrations. SID Motorsport is a company from Kolbuszowa that sells performance and OEM parts for VAG group cars: Volkswagen, Audi, Škoda and Seat. It is an Öhlins distributor and service center. Its range covers more than 200 manufacturers, including Scorpion Exhausts, Wagner Tuning, Miltek Sport, Garrett, APR, Akrapovič and Armytrix. It sells to retail customers as well as to workshops and wholesale buyers.
- Many brands in one catalog. The range covered hundreds of manufacturers and many part groups. They had to be arranged into a single structure where customers quickly find the right part.
- Two sales models at once. The company works on a TRADE & RETAIL model. A wholesale buyer and a walk-in customer need different terms, but they use the same catalog.
- Two currencies. Sales run in PLN and EUR. Prices must be clear to customers in Poland and abroad without manual conversion.
- Matching the part to the car. In tuning, the wrong part means a return and lost time. Customers need to be sure that an exhaust or suspension fits their model.
- Several sales channels. Besides its own store, the company sells on Allegro. Orders and shipments from different sources cannot drift apart, because every mistake means a delayed parcel.
A PrestaShop store with a multi-brand catalog
- PrestaShop as the foundation. We chose a platform that handles large catalogs, multiple currencies and customer groups well. It also has a mature module ecosystem for the automotive sector.
- A structure by brand and product group. We organized the catalog along two axes: manufacturer and part group, for example exhausts, intercoolers, brakes and suspension. Customers enter by whichever path feels natural to them.
- PLN and EUR support. We configured the store to display prices in both currencies. Foreign customers see the amount in euros from their very first visit.
- Trade and retail in one store. PrestaShop customer groups make it possible to show different terms to wholesale and retail customers. There is still one catalog, so nothing has to be duplicated.
- A product page built for mechanics. What matters on the page is the brand, part group and application. We set up this data so customers can compare variants without calling the store.
- DPD integration. Labels and shipment data are generated straight from the order. The warehouse does not retype addresses into the courier panel.
- Allegro integration. We connected the store with the marketplace so listings and orders from both channels flow into one place.
- Brand navigation. Customers who know the manufacturer go straight to its range, for example Scorpion Exhausts or Wagner Tuning.
Got a large parts catalog and several sales channels?
Show us your range, and we will propose a store structure and integrations that take the load off your team. If you sell parts from many brands, catalog structure drives sales more than store design does. Customers must be able to reach a part both from the manufacturer and from their need. Trade and retail do not require two stores: well-configured customer groups are enough. Courier and marketplace integrations are worth planning from the start, not bolting on after launch. Every manual step in order handling grows along with sales, so automation pays off faster than you might think.
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