One platform to manage e-commerce ad campaigns — from creation to ROI optimization.

Macropart is an advanced tool for managing advertising campaigns, created for e-commerce companies. The app centralizes marketing efforts, allowing easy creation and optimization of campaigns across platforms and improving return on investment (ROI).

01 Challenge & approach

× Before

E-commerce businesses using platforms like Idosell, WooCommerce and PrestaShop faced difficulties effectively managing and optimizing their advertising campaigns.
There was no integrated solution allowing campaign management, results analysis and marketing optimization in one place.

→ Our approach

Conducted market and user research analyzing the problems e-commerce companies face in advertising campaign management.
Designed an intuitive UI in Figma, focusing on ease of use and access to key functions.
Developed modules enabling the creation, management and monitoring of advertising campaigns on various platforms.
Built the application with React.js and Svelte to create an efficient and responsive web app.
Connected the application with popular marketing tools and advertising platforms.
Conducted beta tests with selected users, collecting feedback and making necessary adjustments.

02 Technology stack

React.js

Frontend of the web application

Svelte

Used alongside React.js to build efficient app modules

Figma

UI design

04 Results

40%

Reduction in time needed to manage advertising campaigns

25%

Average ROI increase thanks to precise analysis and campaign optimization

Have a similar problem?

Legacy code nobody maintains? A migration you're dreading? Let's talk about your project.

Free store audit →