Arka Gdynia
An official PLK club website
AMW Arka Gdynia relied on social media for its communication. We built a WordPress site with fixtures, rosters, results and a path to tickets on abilet.pl. AMW Arka Gdynia is a basketball club playing in the PLK, the top division in Poland. The club has fans who follow the fixtures, results and team roster throughout the season. The official website is where this information should be up to date and easy to find. It is also where fans go to buy tickets.
- Communication on social media only. The club relied on social media. Posts quickly disappear from the feed, so a fan looking for a game date or the roster has to scroll through long threads.
- No single source of information. Fixtures, results, standings and the roster had no permanent home. Information scattered across posts is harder for new fans and the media to find.
- Tickets outside the club. Tickets are sold through the external abilet.pl system, not the club's own store. The site had to guide fans to the purchase without unnecessary steps.
- The rhythm of the season. During the season, content changes every few days: preview, result, recap, photos. Updates can't require a developer, because the game result has to appear on the site the same evening.
- Photos and video. Games produce visual material that fans want to see. The site needed a gallery that brings photos and video together in one place.
A WordPress site with ticket integration and live results
- WordPress as the content system. We chose WordPress because the club's editorial team can publish news, update the fixtures and add photos themselves. It's a system many communications people already know.
- News as the core of the site. Previews, recaps and announcements have a permanent place. Fans find them without scrolling through a social media feed.
- Fixtures and standings. The fixtures show upcoming games, and the standings show the team's position in the league. These are the two things fans look for most often.
- Rosters. The site presents the team's players. Fans and journalists can quickly check who plays for the team. The editorial team updates the roster when the squad changes.
- abilet.pl integration. We didn't build a ticket store from scratch. We connected the site to the abilet.pl system the club was already using and shortened the path from game information to purchase.
- Photo and video gallery. We brought game content together in a single gallery. Social media still handles quick communication, while the site builds an archive. A photo from a game a month ago is still easy to find.
- Live scores. During a game, fans check the score on the club's website. After the final buzzer, the recap appears in the same place.
- The game front and center. For every game, the opponent, date and venue are visible. Fans can plan a trip to the game without searching through posts.
Running a sports club?
We'll build a site where fans find the fixtures, roster and tickets in seconds. Social media is great for quick communication, but it can't replace a permanent source of information. If you run a club or sports organization, your site should answer three questions: when we play, who plays and where to buy a ticket. You don't need to build your own ticketing system: it's enough to integrate an external one well with the site and shorten the path from game preview to ticket. Just as important is an admin where the editorial team can update the result the very same evening.
Let's talk about your club's website →