Wasze meble

About project

The project involved creating a modern online store for the Wasze Meble brand, which allows easy viewing, personalization and purchase of furniture. The store was designed with an intuitive user experience in mind, offering interactive filters, mobile optimization and integration of payment and ordering systems. The implementation resulted in increased sales, a larger number of personalized orders and improved brand visibility online.

Client

Wasze Meble – a Polish brand specializing in custom-made furniture sales as an intermediary.

Project Goal

To create a modern, intuitive online store that allows customers to easily browse and purchase furniture while providing an excellent shopping experience. The primary objective was to design a store that highlights the high quality of the products and the flexibility of the offer in terms of customization.

Scope of Work

Analysis and Planning:

Understanding the needs of Wasze Meble as an intermediary in furniture sales.
Defining goals related to user convenience, simplicity of the purchasing process, and marketing effectiveness.
Analyzing the target audience and their shopping preferences to tailor the website for both customers seeking classic and modern furniture.

User Interface (UI) and User Experience (UX) Design:

Designing a modern and elegant interface that combines aesthetics with functionality.
Implementing clear navigation paths, allowing quick browsing through furniture categories and easy customization of orders.
Creating an interactive filtering system to help users easily match furniture to their needs (style, size, color, material).

eCommerce Development and Implementation:

Implementing an eCommerce platform with full integration of the ordering system and online payments.
Enabling customers to create individual profiles, allowing them to track orders, save preferences, and personalize offers.
Adding a shopping cart feature with the ability to save products to favorites and a simple checkout process.

Mobile Optimization:

Ensuring that the store functions smoothly on mobile devices, which is essential in today’s online commerce.
Creating an intuitive design for mobile users, providing easy access to all store features.

Testing and Launch:

Conducting thorough tests to ensure fast load times, smooth functionality, and intuitive shopping experiences.
Optimizing SEO and analytics to ensure the website is visible to search engines and generates conversions.

Additional Features:

A blog section where Wasze Meble can publish articles related to interior design trends and tips on furniture selection.
A contact option with an online chat consultant, allowing customers to get professional advice during their shopping experience.

Results

Increased Sales: After the store launch, a noticeable increase in custom furniture sales due to improved usability and a streamlined shopping process.
More Customized Orders: Thanks to intuitive customization tools, customers are more willing to create furniture tailored to their needs.
Increased Customer Loyalty: The implementation of customer accounts and order tracking features contributed to a rise in returning users.
Better Online Visibility: SEO optimization and social media integration boosted website traffic and enhanced brand recognition.