Ecommerce SEO Checklist

Meta Tags (Title & Description)

Unique, optimized titles and meta descriptions with main keywords; optimal length (up to approx. 120 characters for mobile).

Headings (H1, H2, H3…)

One H1 containing the primary keyword; logical hierarchy with H2/H3 incorporating related keywords and synonyms.

Content

Unique, valuable content with key phrases in the first 150 characters; clear formatting (paragraphs, lists, tables).

Image Optimization

File names and alt tags containing target keywords; proper compression and implementation of lazy loading.

Internal Linking

Clear internal linking structure (breadcrumbs, intuitive menu) with varied anchor texts.

URLs

URLs that mirror page titles, are concise and free from unnecessary parameters.

Structured Data (Schema Markup)

Implement schema for products, reviews, breadcrumbs, FAQ, etc. to enhance rich snippets.

Duplicate Content

Monitor and eliminate duplicate content; use canonical tags where needed.

Multimedia (Video/Audio)

Optimize multimedia content – embed videos (YouTube/Vimeo), include transcripts and descriptive captions.

Product Page Optimization

Unique product descriptions, detailed specifications, reviews, and multimedia; optimized for relevant keywords.

Category Page Optimization

Comprehensive, unique category descriptions supporting long-tail keywords.

Faceted Navigation & Filters

Configure filters and sorting without generating duplicate content; use canonical or noindex for non-essential variants.

Product Variants

Manage product variants to avoid duplicate content; apply canonical tags for variant pages.

Reviews & Ratings

Integrate a review and rating system; implement Review and AggregateRating schema.

Price & Availability (Schema)

Implement structured data for prices, availability, and promotions; keep information up to date.

Breadcrumbs

.Implement breadcrumbs to improve navigation and convey site structure to search engines.

Blog & Articles

Regular publication of valuable, industry-related content that answers users’ questions.

Video Marketing

Use video content (presentations, tutorials) with optimized metadata and transcripts.

User-Generated Content

Integrate customer reviews, comments, and Q&A; moderate for SEO value.

Content Promotion

Strategies for content distribution via social media, newsletters, and outreach to boost engagement.

Quality Backlinks

Analyze and acquire high-quality, relevant backlinks.

Outreach & Guest Posting

evelop partnerships with industry portals; publish guest articles.

Diverse Anchor Texts

Use varied anchor texts (keywords, full URLs, brand names) to avoid over-optimization.

Google Analytics & Search Console

Configure analytics tools; monitor traffic, indexing, errors, and core KPIs.

Enhanced Ecommerce Tracking

Implement ecommerce tracking in GA; set up events and conversion goals.

Google Tag Manager

Use GTM for centralized tag management and easier tracking implementation.

Checkout Process

Simplified, intuitive checkout process; conduct A/B tests and optimize forms to reduce friction.

Clear CTA & Navigation

Prominent call-to-action buttons; clear menu, breadcrumbs, and intuitive site structure.

Mobile Checkout

Optimize the purchase process on mobile devices – ensure responsiveness and clarity of CTAs.

Usability Testing & A/B

Regular usability tests (Hotjar, Crazy Egg) and UX optimization based on user behavior analysis.

GDPR & Privacy Policy

Implement privacy policies compliant with GDPR; manage cookie consent effectively.

Local SEO (if applicable)

Optimize for local search results – Google My Business, maps, local reviews, and proper physical address presentation.

Multilingual / hreflang

Implement hreflang tags for multiple language versions and appropriate URL structures for international markets.

Accessibility (WCAG)

Ensure the site is accessible for people with disabilities – compliance with WCAG guidelines.

Regular Content Updates

Periodic audit and refresh of older content; remove or update outdated information.

Live Chat / Support

Integrate live chat tools or contact forms for prompt customer support.

Social Media Integration

Add social sharing buttons and social media feeds; encourage users to share content.

Trust Seals & Certifications

Display security certificates, trust badges, and customer testimonials to build credibility.

Monitoring & Alerts

Set up monitoring systems (e.g., Google Alerts, Pingdom) for error detection, traffic drops, and critical issues.

CRM/ERP Integration

Sync store data with CRM/ERP systems for improved analysis and personalized communication.

Page Speed

Test with PageSpeed Insights, GTmetrix, Lighthouse; optimize images, caching, and CDN usage.

Mobile Responsiveness

Ensure the site is mobile-friendly with proper Mobile Usability tests (Google Mobile-First Index).

Security (SSL/HTTPS)

Implement SSL certificates and enforce HTTPS; keep CMS and plugins up to date.

URL Structure

Create clean, concise URLs with target keywords; use hyphens instead of underscores.

Robots.txt & XML Sitemap

Proper configuration of robots.txt (exclude non-essential pages) and an up-to-date XML sitemap.

Canonical Tags

Implement canonical tags to prevent duplicate content issues (especially with faceted navigation).

JavaScript Rendering

Ensure dynamic content generated by JavaScript is rendered correctly by Google’s crawlers.

AMP

Implement Accelerated Mobile Pages (AMP) for faster mobile loading (if applicable).

Error Pages & Redirects

Monitor and fix 404 errors; set up proper 301/302 redirects and avoid redirect chains.

Site Architecture & Crawl Depth

Optimize site structure, ensure shallow click depth and logical hierarchy for efficient crawling.