Najlepszy Skład – Sales Funnel for PZPN Product

Problem:

As part of its collaboration with the Polish Football Association (PZPN), the Najlepszy Skład project faced the challenge of creating an effective sales funnel for isotonic beverages. Key issues included:

• The absence of an optimized sales funnel limited sales growth potential and negatively impacted customer experience.
• A low conversion rate in the purchasing process.
• High cart abandonment rates during order finalization.
• Lack of an automated analytical system for monitoring user behavior and optimizing the purchasing path.
• Poor user satisfaction due to a complicated checkout process.

Actions:

1. User Journey Analysis and Mapping:
   • Conducted an audit of the existing sales processes, identifying critical pain points leading to cart abandonment.
   • Mapped an ideal user journey, minimizing the number of steps in the purchasing process.
2. Sales Funnel Design:
   • Created an optimized sales funnel with clear stages: Home Page → Product Page → Cart → Payment → Order Confirmation.
   • Applied UX/UI principles to enhance user interface intuitiveness.
3. Payment Integration:
   • Implemented integrated online payment gateways (e.g., Przelewy24, PayU) for seamless transactions.
   • Added a feature to save payment details for returning customers.
4. Communication Automation:
   • Deployed automated email and SMS notifications for order status updates and abandoned cart reminders.
   • Launched remarketing campaigns targeting users who left without completing their purchases.
5. Analytics and Monitoring:
   • Integrated analytics tools (Google Analytics, Hotjar) for tracking user behavior.
   • Developed a KPI dashboard to monitor key metrics such as cart abandonment rates, time spent on pages, and conversions.
6. Mobile Optimization:
   • Adapted the sales funnel for mobile devices, ensuring smooth and intuitive operation on smartphones and tablets.
   • Enabled fast page loading and simplified mobile payment forms.
7. A/B Testing:
   • Conducted A/B testing at key sales funnel stages to identify the best-performing interface versions and CTA (Call-to-Action) messages.
   • Optimized button colors, page layouts, and communication styles.

Solution to the Problem:

The implemented sales funnel for Najlepszy Skład delivered the following outcomes:

• Mobile responsiveness: Improved mobile user experience led to higher conversions from smartphone and tablet users.
• Streamlined purchasing process: Users can quickly navigate the buying journey without unnecessary steps or complications.
• Automated communication: Notifications for order statuses and abandoned cart reminders reduced incomplete transactions.
• Secure payment module: A straightforward payment system built trust and enhanced checkout completion.
• Real-time analytics: Administrators gained full insight into critical performance metrics for informed decision-making.

Client Achievements:

• 45% increase in sales during the first quarter post-launch.
• 30% reduction in cart abandonment due to improved checkout processes and automated reminders.
• Enhanced transaction transparency: Administrators can track each step of the purchasing process in real time.
• Improved user experience (UX): Streamlined navigation and a simplified checkout process boosted customer satisfaction.
• Growth in mobile conversions: More mobile users completed transactions, benefiting from the optimized funnel.

Why Us?

• Expertise in sales funnels: We design optimized purchasing paths tailored to industry specifics and customer needs.
• Comprehensive approach: Our solutions combine UX/UI optimization, communication automation, and advanced analytics.
• E-commerce experience: We understand the key mechanisms of effective online sales.
• Data-driven decisions: Our implementations rely on data analysis and A/B testing to ensure efficiency.

Further Cooperation:

• Advanced A/B testing: Further experiments to optimize conversions at each sales funnel stage.
• Upselling and cross-selling module: Introducing features to recommend additional products and promotional bundles.
• Dynamic remarketing campaigns: Automated campaigns targeting visitors who didn’t finalize a purchase.

New Opportunities:

• Loyalty program: A rewards system for loyal customers and discounts for returning users.
• Behavioral analysis: Enhancing the analytics module with detailed user journey tracking.
• Personalized email campaigns: Automated communication based on users’ purchase history.
• International market expansion: Adapting the platform to support various currencies and local payment methods.