Paulina Stanula Photography – Website with E-commerce

About project

For photographer Paulina Stanula, we designed and developed a modern website integrated with a WooCommerce store. The client needed a functional online platform to present her offer of photo sessions and workshops, while also allowing for direct purchases and secure access to online educational content. We delivered a visually appealing design aligned with her brand identity, an intuitive admin panel, online payment integration, and a custom streaming module. Access to the content is protected by a user account system, giving Paulina full control over her materials.

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Problem:

Paulina Stanula, a professional photographer who also conducts workshops, needed a modern website that would serve as both a showcase of her services and a functional e-commerce platform. The challenge was to create a space that would:

Clearly present her photography services and workshop offerings.
Enable online sales of sessions and educational content.
Provide access to streaming materials in a secure way.
Be easy to manage in terms of content updates and customer communication.

Actions:

To meet these needs, we designed and developed a website tailored to Paulina’s business goals, using WordPress and WooCommerce for flexibility and cost efficiency. Key steps included:

Graphic design:
We created a fully personalized design reflecting the aesthetics of Paulina’s brand.
Design implementation:
We developed the entire site according to the approved design, ensuring responsiveness and user-friendly navigation.
User account module:
We implemented a secure login system, which acts as the only access point to purchased content—ensuring protection of educational materials.
Page modules:
We built main page structures: homepage, shop page with sessions and training, and a simple admin panel for content management.
Streaming integration:
We enabled access to online training content via streaming directly from the website.
Online payments:
The site is integrated with online payment gateways, allowing fast and secure purchases.

Solution to the Problem:

The new website addressed all of the client’s needs by providing:

A modern online presence that builds brand trust.
Secure and structured access to paid content.
Easy purchasing process via WooCommerce.
Full control over content via the admin panel.
Seamless integration of streaming functionality.

Client Achivements:

Improved communication of the offer: The services are now clearly presented and easily accessible.
New revenue channels: Users can now buy training and photo sessions directly from the site.
Enhanced customer experience: The intuitive layout and streamlined purchasing process make it easier for customers to find and access content.
Protected premium content: The login-only access model safeguards digital assets.

Why us?

Experience in e-commerce solutions: We specialize in building websites that connect presentation and sales.
Design + development synergy: We deliver visually appealing websites that are functional and tailored to business goals.
Ease of use for the client: Our solutions are designed for intuitive content updates and store management.
Data and content security: We ensure that premium content is available only to authorized users.

Further Cooperation:

Expansion of the offer: The platform is ready to handle new types of training or downloadable resources.
Analytics and performance tracking: Future implementation of tools to analyze customer behavior and optimize conversions.
Marketing automation: Planned email and CRM integration for nurturing leads and promoting new content.

New Opportunities:

Webinars and live sessions: Implementation of live video features for real-time training.
Mobile optimization: Further improvements for mobile user experience to support growing mobile traffic.
International reach: Potential to translate and adapt the website for non-Polish-speaking audiences.