Rekpol – A Modern Platform for the Floristry Industry

Problem:

Rekpol, a brand created in 1996, needed a functional and intuitive online platform that:

1. Effectively presents its offer of floral accessories and related services.
2. Enables wholesale customers to browse and order products online.
3. Provides an easy and secure customer panel for managing orders.
4. Includes an educational section with training and industry-related materials.
5. Supports brand positioning through SEO optimization and an industry blog.

The lack of an integrated system limited customer engagement, hindered online sales growth, and complicated order management.

Actions:

1. Business Needs Analysis:

• We analyzed the company’s operations and identified key functionalities required for the platform.
• We prioritized an intuitive product presentation, a customer panel, and automation of purchasing processes.

2. UX/UI Design:

• We created a modern and responsive user interface, ensuring clear navigation and accessibility on all devices.
• The website layout was optimized for seamless browsing and purchasing processes.

3. Wholesale Store and Customer Panel:

• We implemented an online store allowing wholesale customers to place orders efficiently.
• The platform includes a personalized customer panel where users can track orders, manage their data, and access exclusive offers.

4. Educational Section:

• We integrated a training module with access to courses and industry materials.
• The platform offers webinars and instructional videos to enhance customer knowledge and engagement.

5. Blog and SEO Optimization:

• We launched a blog section featuring industry insights, trends, and practical tips.
• The website was optimized for SEO to improve search engine rankings and attract more traffic.

6. Content Management System (CMS):

• We implemented a CMS, allowing the administrator to easily update content and manage the website.
• A news section was added to provide up-to-date information for customers.

7. Automation of Order Processing:

• The system automates order handling, reducing manual work and improving efficiency.
• Email notifications inform customers about order statuses and new product availability.

Solution to the Problem:

The Rekpol platform became a modern tool supporting business growth in the floristry industry. Key features include:

• Clear product presentation – Customers can easily browse and select necessary accessories.
• Wholesale store and customer panel – Automation of the purchasing process increased efficiency and improved user experience.
• Educational materials – The training section positions Rekpol as a knowledge leader in the industry.
• SEO optimization – The website gained higher rankings, increasing its visibility and traffic.

Client’s Achievements:

• 50% increase in wholesale orders – Thanks to an intuitive ordering system and customer panel.
• Stronger brand recognition – Educational content and SEO-optimized blog improved industry authority.
• Automation of sales processes – Reducing the workload on employees and speeding up order processing.
• Higher customer engagement – A well-structured website and training materials encourage interaction.

Why us?

• Industry expertise – We understand the floristry market and provide tailored digital solutions.
• Scalable solutions – The platform is ready for further development and integration with new features.
• User-centered approach – We create intuitive and visually appealing interfaces to enhance the user experience.
• SEO optimization – Ensuring high search engine visibility and organic traffic growth.

Further Cooperation:

• Advanced analytics module – Implementation of customer behavior tracking and sales analysis tools.
• Loyalty program – Creating a rewards system for wholesale customers to increase retention.
• CRM integration – Enhancing customer relationship management for better data insights and service.

New Opportunities:

• Expansion into new markets – Adapting the platform for international customers.
• Mobile application – Developing a dedicated app for order management and customer support.
• AI-based recommendations – Personalized product suggestions based on user behavior.
• Marketing automation – Implementing targeted campaigns for increased sales and engagement.