The Saem Store

Needs Analysis

• Business Goal: Launching The Saem brand cosmetics in the Polish market and building the brand among customers interested in Korean beauty products.
• Target Audience: Individuals seeking high-quality skincare products, fans of Korean beauty trends.

Requirements:

• Attractive, modern website design reflecting the brand’s philosophy.
• Fast purchasing process with free delivery option.
• Guarantee of product originality highlighted on the website.

Solution Design

• Concept: Create an aesthetically pleasing store with a focus on visual presentation of products and brand storytelling.
• UX/UI Mockups: Clear categories and filters enabling easy product discovery.
• Technology Selection:
  • E-commerce platform with advanced multimedia presentation capabilities.
  • Integration with payment systems offering fast transactions (e.g., BLIK, PayU).

Development and Integration

Feature Implementation:

• Product review and rating module.
• Blog with tips and updates from the world of Korean skincare.
• Product availability notification system.

External Integrations:

• Email marketing and newsletter tools.
• Integration with social media (Instagram, Facebook) to increase reach.
• Analytical systems to track user behavior.

Testing

• Functional Tests: Check the purchasing process, adding reviews, and product filter functionality.
• Compatibility Tests: Ensure the website works properly on various devices and browsers.
• Performance Tests: Optimize page loading speed, especially important with a large number of images.

Launch and Training

• Marketing Campaign Launch: Coordinated promotional actions on social media aligned with the store launch.
• Team Training: Instruction on content management, customer service, and order fulfillment.
• Post-launch Support: Monitor campaign results, analyze data, and implement improvements.