Macropart

About project

Macropart is an advanced tool for managing advertising campaigns, created for e-commerce companies. The app centralizes your marketing efforts, allowing you to easily create and optimize campaigns across platforms, improving your return on investment (ROI). Thanks to the intuitive interface and advanced analytical tools, companies can effectively manage campaigns and better match ads to recipients.

Problem

E-commerce businesses using platforms like Idosell, WooCommerce, and PrestaShop faced difficulties in effectively managing and optimizing their advertising campaigns. There was a lack of an integrated solution that would allow easy campaign management, result analysis, and optimization of marketing activities in one place.

Actions

Market and User Needs Research: Conducted an analysis of the problems that e-commerce companies face in advertising campaign management.

Application Design:

User Interface: Designed an intuitive UI in Figma, focusing on ease of use and access to key functions.
Functionalities: Developed modules enabling the creation, management, and monitoring of advertising campaigns on various platforms.

Technical Development:

Technologies: Used React.js and Svelte to create an efficient and responsive web application.
Integrations: Connected the application with popular marketing tools and advertising platforms.

Testing and Optimization: Conducted beta tests with selected users, collecting feedback and making necessary adjustments.

Solution to the Problem

Macropart is an advanced advertising campaign management tool that enables e-commerce companies to centralize their marketing activities. The application allows easy creation and management of campaigns, real-time result analysis, and advertising budget optimization, translating into a better return on investment (ROI).

Client Achievements

Efficient Campaign Management: Reduced the time needed to manage campaigns by 40%.
Increased ROI: Thanks to precise analysis and optimization, companies noted an average ROI increase of 25%.
Better Audience Understanding: Advanced analytical tools allowed better tailoring of advertising content to customer needs.

Why Us?

Our technological knowledge and experience in e-commerce and digital marketing allowed us to create a tool that perfectly meets market needs. We focus on delivering solutions that are both innovative and practical in everyday use.

Further Cooperation

Updates and Support: Regularly introduce new features and improvements, ensuring clients have access to the latest marketing tools.
Marketing Consulting: Offer advice on marketing strategies, helping clients maximize the effectiveness of their campaigns.

New Opportunities

Scaling Advertising Efforts: Companies can easily expand their campaigns to new channels and markets.
Automation: The application enables automation of many processes, saving time and resources.
Personalization: Better customer understanding allows creating more personalized and effective advertising messages.