Strefa Urody – Beauty Industry Project

Problem:

The beauty industry is highly competitive and subject to rapidly changing trends. The client required a modern, professional e-commerce platform that would:

• Effectively showcase a wide range of cosmetic products,
• Support marketing and promotional campaigns,
• Increase purchase conversion rates through an intuitive interface,
• Automate logistics and order management processes,
• Be mobile-friendly to cater to the growing number of smartphone users.

The lack of an adequate system for managing campaigns, analyzing customer behavior, and optimizing the shopping process resulted in low conversion rates and a high number of abandoned carts.

Actions:

1. Business Needs and Market Analysis:
   • Conducted a thorough analysis of the client’s requirements and end-user preferences.
   • Identified key areas for improvement: shopping process, promotion management, and return handling.
2. UX/UI Design:
   • Created a modern, functional, and aesthetically pleasing store design.
   • Optimized the shopping journey to maximize conversion rates.
3. Advanced Product Search Engine:
   • Implemented dynamic filters and full-text search to enable quick and precise product discovery.
4. Promotional and Discount Campaign Module:
   • Developed tools for managing promotions, discount codes, and special offers.
   • Introduced automated reminders for abandoned carts and active promotions.
5. Integration with Payment and Logistics Systems:
   • Integrated the store with multiple payment gateways for fast and secure transactions.
   • Automated shipping and real-time package tracking processes.
6. Notification System and Email Marketing:
   • Implemented automatic email/SMS notifications about order status, promotions, and new arrivals.
   • Integrated with email marketing tools and automated remarketing campaigns.
7. Analytics and Performance Monitoring:
   • Used tools to monitor user behavior and optimize ad campaigns.
   • Deployed a dashboard for analyzing key performance indicators (KPIs).

Solution to the Problem:

• The e-commerce store became a vital online sales tool for the Strefa Urody brand. Thanks to the implemented solutions:
• Customers benefit from an intuitive shopping journey and an advanced search engine that quickly finds products by category, features, or price.
• Automated discounts and dynamic promotions drive impulse purchases and increase cart values.
• The notification system provides users with full transparency throughout the order fulfillment process.
• The analytics module delivers valuable insights into campaign effectiveness and user behavior.
• The store is fully responsive, allowing customers to shop seamlessly on both desktop and mobile devices.