{"id":3853,"date":"2025-07-11T16:01:57","date_gmt":"2025-07-11T14:01:57","guid":{"rendered":"https:\/\/gorilla-commerce.eu\/?post_type=case-study&p=3853"},"modified":"2026-02-16T17:27:04","modified_gmt":"2026-02-16T15:27:04","slug":"natura-atelier-e-commerce-in-the-spirit-of-slow-fashion","status":"publish","type":"case-study","link":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/","title":{"rendered":"Natura Atelier \u2013 e-commerce in the spirit of slow fashion"},"content":{"rendered":"\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

The Challenge<\/strong>:<\/h2>\n\n\n\n

Natura Atelier<\/strong> is a brand offering handmade textiles and accessories inspired by nature and local craftsmanship. The client needed a modern online store that would combine the brand\u2019s visual identity with e-commerce functionality and support the further development of the product range.<\/p>\n\n\n\n

Key challenges included:<\/strong><\/p>\n\n\n\n

    \n
  • No dedicated online store:<\/strong> The brand didn\u2019t have its own e-commerce sales platform.<\/li>\n\n\n\n
  • Limited product presentation:<\/strong> The client needed a space where products could be displayed clearly and attractively.<\/li>\n\n\n\n
  • Lack of a standardized purchase path:<\/strong> The buying process had to be simple, fast, and secure \u2013 regardless of the device used.<\/li>\n\n\n\n
  • No cohesive visual presence online:<\/strong> The website had to reflect the brand\u2019s core values \u2013 aesthetics, natural materials, and handmade quality.<\/li>\n<\/ul>\n\n\n\n

    Our Approach<\/strong>:<\/h2>\n\n\n\n

    For Natura Atelier<\/strong>, we designed and implemented a functional and visually appealing online store based on the Shoper<\/strong> platform:<\/p>\n\n\n\n

      \n
    • Template customization:<\/strong> Using a Shoper theme as the foundation, we created a visually cohesive layout aligned with the brand\u2019s character and product aesthetics.<\/li>\n\n\n\n
    • Store built from the ground up:<\/strong> We implemented all essential components \u2013 category structure, product pages, cart, and checkout.<\/li>\n\n\n\n
    • Optimized category structure:<\/strong> Products were organized into clear sections (e.g. cosmetic bags, totes, aprons), making browsing easier and more intuitive.<\/li>\n\n\n\n
    • Responsive design:<\/strong> The store functions seamlessly across both mobile and desktop devices.<\/li>\n\n\n\n
    • Integration with online payments:<\/strong> We enabled smooth and secure checkout using popular payment methods (BLIK, credit card, bank transfer).<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      The Solution<\/strong><\/h3>\n\n\n\n

      With the launch of the new online store, Natura Atelier<\/strong> gained a modern, convenient, and flexible tool for managing online sales:<\/p>\n\n\n\n

        \n
      • Consistent and aesthetic presentation:<\/strong> The customized layout reflects the brand\u2019s character and highlights the products.<\/li>\n\n\n\n
      • Simple and intuitive shopping experience:<\/strong> Users can easily navigate the entire purchase journey \u2013 from browsing to checkout.<\/li>\n\n\n\n
      • Full control over the product offering:<\/strong> The client can independently manage the assortment, pricing, and product descriptions.<\/li>\n\n\n\n
      • Scalable foundation:<\/strong> The store was built to grow along with the brand.<\/li>\n<\/ul>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        Client Achievements<\/strong>:<\/h2>\n\n\n\n
          \n
        • A dedicated and professional sales channel:<\/strong> The brand gained independence and full control over its purchasing process.<\/li>\n\n\n\n
        • Improved online visibility:<\/strong> The store structure supports promotional efforts and future SEO activities.<\/li>\n\n\n\n
        • Prepared for marketing campaigns:<\/strong> The store is easily integrable with marketing and analytics tools.<\/li>\n<\/ul>\n\n\n\n

          Why Us?<\/strong><\/h2>\n\n\n\n
            \n
          • Shoper implementation experts:<\/strong> We build efficient, functional online stores without unnecessary complexity.<\/li>\n\n\n\n
          • Understanding handmade and slow fashion brands:<\/strong> We know how to combine aesthetics, functionality, and storytelling.<\/li>\n\n\n\n
          • Attention to UX and technical detail:<\/strong> The store is fast, secure, and easy to manage \u2013 both for the client and the end user.<\/li>\n\n\n\n
          • Step-by-step collaboration:<\/strong> From initial consulting to post-launch guidance \u2013 we act as a partner, not just a vendor.<\/li>\n<\/ul>\n\n\n\n

            Next Steps<\/strong>:<\/h2>\n\n\n\n
              \n
            • Implementing a blog or “About” section:<\/strong> To expand the site with educational and storytelling content.<\/li>\n\n\n\n
            • Adding a multilingual version:<\/strong> Preparing the store for international expansion.<\/li>\n\n\n\n
            • Marketing automation:<\/strong> Potential for integrating newsletters, remarketing tools, and analytics.<\/li>\n<\/ul>\n\n\n\n

              What\u2019s Next for the Brand<\/strong><\/h2>\n\n\n\n
                \n
              • Scalable sales:<\/strong> The store can easily handle increased order volume and new product lines.<\/li>\n\n\n\n
              • Community building:<\/strong> A professional platform helps foster trust and brand loyalty.<\/li>\n\n\n\n
              • Greater business independence:<\/strong> A direct sales channel reduces reliance on third-party platforms.<\/li>\n\n\n\n
              • Seasonal collections made easy:<\/strong> The client can easily manage limited editions and campaign-driven sales.<\/li>\n<\/ul>\n\n\n\n

                Thanks to the implementation of a custom online store on the Shoper platform, Natura Atelier<\/strong> now has an elegant, functional, and scalable e-commerce tool that truly supports the growth of the brand and its online sales.<\/p>\n\n\n\n

                \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

                For the Natura Atelier brand, we implemented an online store based on the Shoper platform, using a pre-built theme tailored to the aesthetics of handmade products and home textiles.
                \nThe client needed a functional and clear storefront that would help organize the product offering, simplify the purchasing process for customers, and streamline daily order management.
                \nWe ensured a well-structured category layout, full responsiveness, integration with online payment systems, and automation of logistics processes.
                \nThe store was designed to reflect the brand\u2019s character and support its continued growth.<\/p>\n","protected":false},"featured_media":3844,"template":"","categories_case":[661],"class_list":["post-3853","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-fashion-sport-lifestyle"],"acf":[],"yoast_head":"\nNatura Atelier \u2013 e-commerce in the spirit of slow fashion - Gorilla Commerce & Solutions<\/title>\n<meta name=\"description\" content=\"Natura Atelier \u2013 locally crafted handmade textiles. Thoughtfully designed accessories made from natural fabrics, rooted in slow design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natura Atelier \u2013 e-commerce in the spirit of slow fashion - Gorilla Commerce & Solutions\" \/>\n<meta property=\"og:description\" content=\"Natura Atelier \u2013 locally crafted handmade textiles. Thoughtfully designed accessories made from natural fabrics, rooted in slow design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Gorilla Commerce & Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/softgorillas\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T15:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/07\/Natura-Atelier-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"978\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@softgorillas_SH\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/\",\"url\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/\",\"name\":\"Natura Atelier \u2013 e-commerce in the spirit of slow fashion - Gorilla Commerce & Solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gorilla-commerce.eu\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Natura-Atelier-1.png\",\"datePublished\":\"2025-07-11T14:01:57+00:00\",\"dateModified\":\"2026-02-16T15:27:04+00:00\",\"description\":\"Natura Atelier \u2013 locally crafted handmade textiles. Thoughtfully designed accessories made from natural fabrics, rooted in slow design.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gorilla-commerce.eu\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Natura-Atelier-1.png\",\"contentUrl\":\"https:\\\/\\\/gorilla-commerce.eu\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Natura-Atelier-1.png\",\"width\":978,\"height\":662},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Natura Atelier \u2013 e-commerce in the spirit of slow fashion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/\",\"name\":\"Gorilla Commerce\",\"description\":\"Shop for your BUSINESS\",\"publisher\":{\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/#organization\",\"name\":\"Gorilla Commerce\",\"url\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gorilla-commerce.eu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/hero-banner-softgorillas-1.png\",\"contentUrl\":\"https:\\\/\\\/gorilla-commerce.eu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/hero-banner-softgorillas-1.png\",\"width\":500,\"height\":420,\"caption\":\"Gorilla Commerce\"},\"image\":{\"@id\":\"https:\\\/\\\/gorilla-commerce.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/softgorillas\\\/\",\"https:\\\/\\\/x.com\\\/softgorillas_SH\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Natura Atelier \u2013 e-commerce in the spirit of slow fashion - Gorilla Commerce & Solutions","description":"Natura Atelier \u2013 locally crafted handmade textiles. Thoughtfully designed accessories made from natural fabrics, rooted in slow design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/","og_locale":"en_US","og_type":"article","og_title":"Natura Atelier \u2013 e-commerce in the spirit of slow fashion - Gorilla Commerce & Solutions","og_description":"Natura Atelier \u2013 locally crafted handmade textiles. Thoughtfully designed accessories made from natural fabrics, rooted in slow design.","og_url":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/","og_site_name":"Gorilla Commerce & Solutions","article_publisher":"https:\/\/www.facebook.com\/softgorillas\/","article_modified_time":"2026-02-16T15:27:04+00:00","og_image":[{"width":978,"height":662,"url":"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/07\/Natura-Atelier-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@softgorillas_SH","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/","url":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/","name":"Natura Atelier \u2013 e-commerce in the spirit of slow fashion - Gorilla Commerce & Solutions","isPartOf":{"@id":"https:\/\/gorilla-commerce.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/#primaryimage"},"image":{"@id":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/07\/Natura-Atelier-1.png","datePublished":"2025-07-11T14:01:57+00:00","dateModified":"2026-02-16T15:27:04+00:00","description":"Natura Atelier \u2013 locally crafted handmade textiles. Thoughtfully designed accessories made from natural fabrics, rooted in slow design.","breadcrumb":{"@id":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/#primaryimage","url":"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/07\/Natura-Atelier-1.png","contentUrl":"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/07\/Natura-Atelier-1.png","width":978,"height":662},{"@type":"BreadcrumbList","@id":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/natura-atelier-e-commerce-in-the-spirit-of-slow-fashion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gorilla-commerce.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Natura Atelier \u2013 e-commerce in the spirit of slow fashion"}]},{"@type":"WebSite","@id":"https:\/\/gorilla-commerce.eu\/en\/#website","url":"https:\/\/gorilla-commerce.eu\/en\/","name":"Gorilla Commerce","description":"Shop for your BUSINESS","publisher":{"@id":"https:\/\/gorilla-commerce.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gorilla-commerce.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gorilla-commerce.eu\/en\/#organization","name":"Gorilla Commerce","url":"https:\/\/gorilla-commerce.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gorilla-commerce.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/08\/hero-banner-softgorillas-1.png","contentUrl":"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/08\/hero-banner-softgorillas-1.png","width":500,"height":420,"caption":"Gorilla Commerce"},"image":{"@id":"https:\/\/gorilla-commerce.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/softgorillas\/","https:\/\/x.com\/softgorillas_SH"]}]}},"_links":{"self":[{"href":"https:\/\/gorilla-commerce.eu\/en\/wp-json\/wp\/v2\/case-study\/3853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gorilla-commerce.eu\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/gorilla-commerce.eu\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gorilla-commerce.eu\/en\/wp-json\/wp\/v2\/media\/3844"}],"wp:attachment":[{"href":"https:\/\/gorilla-commerce.eu\/en\/wp-json\/wp\/v2\/media?parent=3853"}],"wp:term":[{"taxonomy":"categories_case","embeddable":true,"href":"https:\/\/gorilla-commerce.eu\/en\/wp-json\/wp\/v2\/categories_case?post=3853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}