{"id":3253,"date":"2025-02-20T15:28:58","date_gmt":"2025-02-20T13:28:58","guid":{"rendered":"https:\/\/gorilla-commerce.eu\/case-studies\/rekpol-group-nowoczesna-platforma-dla-branzy-florystycznej\/"},"modified":"2026-02-16T17:27:40","modified_gmt":"2026-02-16T15:27:40","slug":"rekpol-group-nowoczesna-platforma-dla-branzy-florystycznej","status":"publish","type":"case-study","link":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/rekpol-group-nowoczesna-platforma-dla-branzy-florystycznej\/","title":{"rendered":"Rekpol \u2013 A Modern Platform for the Floristry Industry"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"662\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-2.png\" alt=\"\" class=\"wp-image-3251\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-2.png 978w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-2-300x203.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-2-768x520.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"662\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-1.png\" alt=\"\" class=\"wp-image-3243\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-1.png 978w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-1-300x203.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-1-768x520.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Problem:<\/h2>\n\n\n\n<p><strong>Rekpol<\/strong>, a brand created in 1996, needed a functional and intuitive online platform that:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Effectively presents its offer of floral accessories and related services.<\/li>\n\n\n\n<li>Enables wholesale customers to browse and order products online.<\/li>\n\n\n\n<li>Provides an easy and secure customer panel for managing orders.<\/li>\n\n\n\n<li>Includes an educational section with training and industry-related materials.<\/li>\n\n\n\n<li>Supports brand positioning through SEO optimization and an industry blog.<\/li>\n<\/ol>\n\n\n\n<p>The lack of an integrated system limited customer engagement, hindered online sales growth, and complicated order management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Actions:<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. Business Needs Analysis:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We analyzed the company&#8217;s operations and identified key functionalities required for the platform.<\/li>\n\n\n\n<li>We prioritized an intuitive product presentation, a customer panel, and automation of purchasing processes.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. UX\/UI Design:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We created a modern and responsive user interface, ensuring clear navigation and accessibility on all devices.<\/li>\n\n\n\n<li>The website layout was optimized for seamless browsing and purchasing processes.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Wholesale Store and Customer Panel:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We implemented an online store allowing wholesale customers to place orders efficiently.<\/li>\n\n\n\n<li>The platform includes a personalized customer panel where users can track orders, manage their data, and access exclusive offers.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Educational Section:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We integrated a training module with access to courses and industry materials.<\/li>\n\n\n\n<li>The platform offers webinars and instructional videos to enhance customer knowledge and engagement.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5. Blog and SEO Optimization:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We launched a blog section featuring industry insights, trends, and practical tips.<\/li>\n\n\n\n<li>The website was optimized for SEO to improve search engine rankings and attract more traffic.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6. Content Management System (CMS):<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We implemented a CMS, allowing the administrator to easily update content and manage the website.<\/li>\n\n\n\n<li>A news section was added to provide up-to-date information for customers.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">7. Automation of Order Processing:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The system automates order handling, reducing manual work and improving efficiency.<\/li>\n\n\n\n<li>Email notifications inform customers about order statuses and new product availability.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"662\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-3.png\" alt=\"\" class=\"wp-image-3249\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-3.png 978w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-3-300x203.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-3-768x520.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Solution to the Problem:<\/h2>\n\n\n\n<p><strong>The<\/strong> <strong>Rekpol platform<\/strong> became a modern tool supporting business growth in the floristry industry. Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear product presentation<\/strong> \u2013 Customers can easily browse and select necessary accessories.<\/li>\n\n\n\n<li><strong>Wholesale store and customer panel<\/strong> \u2013 Automation of the purchasing process increased efficiency and improved user experience.<\/li>\n\n\n\n<li><strong>Educational materials<\/strong> \u2013 The training section positions Rekpol as a knowledge leader in the industry.<\/li>\n\n\n\n<li><strong>SEO optimization<\/strong> \u2013 The website gained higher rankings, increasing its visibility and traffic.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"662\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-4.png\" alt=\"\" class=\"wp-image-3247\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-4.png 978w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-4-300x203.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-4-768x520.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Client&#8217;s Achievements:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50% increase in wholesale orders<\/strong> \u2013 Thanks to an intuitive ordering system and customer panel.<\/li>\n\n\n\n<li><strong>Stronger brand recognition<\/strong> \u2013 Educational content and SEO-optimized blog improved industry authority.<\/li>\n\n\n\n<li><strong>Automation of sales processes<\/strong> \u2013 Reducing the workload on employees and speeding up order processing.<\/li>\n\n\n\n<li><strong>Higher customer engagement<\/strong> \u2013 A well-structured website and training materials encourage interaction.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why us?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry expertise<\/strong> \u2013 We understand the floristry market and provide tailored digital solutions.<\/li>\n\n\n\n<li><strong>Scalable solutions<\/strong> \u2013 The platform is ready for further development and integration with new features.<\/li>\n\n\n\n<li><strong>User-centered approach<\/strong> \u2013 We create intuitive and visually appealing interfaces to enhance the user experience.<\/li>\n\n\n\n<li><strong>SEO optimization<\/strong> \u2013 Ensuring high search engine visibility and organic traffic growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Further Cooperation:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced analytics module<\/strong> \u2013 Implementation of customer behavior tracking and sales analysis tools.<\/li>\n\n\n\n<li><strong>Loyalty program<\/strong> \u2013 Creating a rewards system for wholesale customers to increase retention.<\/li>\n\n\n\n<li><strong>CRM integration<\/strong> \u2013 Enhancing customer relationship management for better data insights and service.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">New Opportunities:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expansion into new markets<\/strong> \u2013 Adapting the platform for international customers.<\/li>\n\n\n\n<li><strong>Mobile application<\/strong> \u2013 Developing a dedicated app for order management and customer support.<\/li>\n\n\n\n<li><strong>AI-based recommendations<\/strong> \u2013 Personalized product suggestions based on user behavior.<\/li>\n\n\n\n<li><strong>Marketing automation<\/strong> \u2013 Implementing targeted campaigns for increased sales and engagement.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"662\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-5.png\" alt=\"\" class=\"wp-image-3245\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-5.png 978w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-5-300x203.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/02\/Obrazek-5-768x520.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Rekpol, we developed a modern online platform tailored to the needs of the floristry industry. The website combines offer presentation, wholesale sales, and education, providing clients with intuitive tools for ordering products and accessing training. With the implementation of a customer panel and SEO optimization, the platform has become more functional and visible online. The blog and news section help build relationships with customers and establish the brand as an industry expert. Our solution enabled Rekpol to scale its operations efficiently and automate sales processes.<\/p>\n","protected":false},"featured_media":3244,"template":"","categories_case":[645],"class_list":["post-3253","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-ai-retail-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rekpol \u2013 A Modern Platform for the Floristry Industry - Gorilla Commerce &amp; Solutions<\/title>\n<meta name=\"description\" content=\"A modern platform for the floristry industry: offer presentation, online wholesale, customer panel, and training. 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