{"id":2693,"date":"2025-01-13T20:51:21","date_gmt":"2025-01-13T18:51:21","guid":{"rendered":"https:\/\/gorilla-commerce.eu\/case-studies\/najlepszy-sklad-lejek-sprzedazowy-dla-produktu-pzpn\/"},"modified":"2026-02-16T17:28:13","modified_gmt":"2026-02-16T15:28:13","slug":"najlepszy-sklad-lejek-sprzedazowy-dla-produktu-pzpn","status":"publish","type":"case-study","link":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/najlepszy-sklad-lejek-sprzedazowy-dla-produktu-pzpn\/","title":{"rendered":"Najlepszy Sk\u0142ad \u2013 Sales Funnel for PZPN Product"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/gorilla-app.com\/wp-content\/uploads\/2025\/01\/1-4.png\" alt=\"\" class=\"wp-image-1839\" style=\"aspect-ratio:3\/2;object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Problem:<\/strong><\/h2>\n\n\n\n<p>As part of its collaboration with the Polish Football Association (PZPN), the <em>Najlepszy Sk\u0142ad<\/em> project faced the challenge of creating an effective sales funnel for isotonic beverages. Key issues included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The absence of an optimized sales funnel limited sales growth potential and negatively impacted customer experience.<\/li>\n\n\n\n<li>A low conversion rate in the purchasing process.<\/li>\n\n\n\n<li>High cart abandonment rates during order finalization.<\/li>\n\n\n\n<li>Lack of an automated analytical system for monitoring user behavior and optimizing the purchasing path.<\/li>\n\n\n\n<li>Poor user satisfaction due to a complicated checkout process.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Actions:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>User Journey Analysis and Mapping:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Conducted an audit of the existing sales processes, identifying critical pain points leading to cart abandonment.<\/li>\n\n\n\n<li>Mapped an ideal user journey, minimizing the number of steps in the purchasing process.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sales Funnel Design:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Created an optimized sales funnel with clear stages: Home Page \u2192 Product Page \u2192 Cart \u2192 Payment \u2192 Order Confirmation.<\/li>\n\n\n\n<li>Applied UX\/UI principles to enhance user interface intuitiveness.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Payment Integration:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Implemented integrated online payment gateways (e.g., Przelewy24, PayU) for seamless transactions.<\/li>\n\n\n\n<li>Added a feature to save payment details for returning customers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Communication Automation:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Deployed automated email and SMS notifications for order status updates and abandoned cart reminders.<\/li>\n\n\n\n<li>Launched remarketing campaigns targeting users who left without completing their purchases.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Analytics and Monitoring:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Integrated analytics tools (Google Analytics, Hotjar) for tracking user behavior.<\/li>\n\n\n\n<li>Developed a KPI dashboard to monitor key metrics such as cart abandonment rates, time spent on pages, and conversions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mobile Optimization:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Adapted the sales funnel for mobile devices, ensuring smooth and intuitive operation on smartphones and tablets.<\/li>\n\n\n\n<li>Enabled fast page loading and simplified mobile payment forms.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>A\/B Testing:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Conducted A\/B testing at key sales funnel stages to identify the best-performing interface versions and CTA (Call-to-Action) messages.<\/li>\n\n\n\n<li>Optimized button colors, page layouts, and communication styles.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/gorilla-app.com\/wp-content\/uploads\/2025\/01\/2-6.png\" alt=\"\" class=\"wp-image-1845\"\/><\/figure>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution to the Problem:<\/h2>\n\n\n\n<p>The implemented sales funnel for<strong> <em>Najlepszy Sk\u0142ad<\/em> <\/strong>delivered the following outcomes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile responsiveness:<\/strong> Improved mobile user experience led to higher conversions from smartphone and tablet users.<\/li>\n\n\n\n<li><strong>Streamlined purchasing process:<\/strong> Users can quickly navigate the buying journey without unnecessary steps or complications.<\/li>\n\n\n\n<li><strong>Automated communication:<\/strong> Notifications for order statuses and abandoned cart reminders reduced incomplete transactions.<\/li>\n\n\n\n<li><strong>Secure payment module:<\/strong> A straightforward payment system built trust and enhanced checkout completion.<\/li>\n\n\n\n<li><strong>Real-time analytics:<\/strong> Administrators gained full insight into critical performance metrics for informed decision-making.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Client Achievements:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>45% increase in sales<\/strong> during the first quarter post-launch.<\/li>\n\n\n\n<li><strong>30% reduction in cart abandonment<\/strong> due to improved checkout processes and automated reminders.<\/li>\n\n\n\n<li><strong>Enhanced transaction transparency:<\/strong> Administrators can track each step of the purchasing process in real time.<\/li>\n\n\n\n<li><strong>Improved user experience (UX):<\/strong> Streamlined navigation and a simplified checkout process boosted customer satisfaction.<\/li>\n\n\n\n<li><strong>Growth in mobile conversions:<\/strong> More mobile users completed transactions, benefiting from the optimized funnel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Us?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expertise in sales funnels:<\/strong> We design optimized purchasing paths tailored to industry specifics and customer needs.<\/li>\n\n\n\n<li><strong>Comprehensive approach:<\/strong> Our solutions combine UX\/UI optimization, communication automation, and advanced analytics.<\/li>\n\n\n\n<li><strong>E-commerce experience:<\/strong> We understand the key mechanisms of effective online sales.<\/li>\n\n\n\n<li><strong>Data-driven decisions:<\/strong> Our implementations rely on data analysis and A\/B testing to ensure efficiency.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/gorilla-app.com\/wp-content\/uploads\/2025\/01\/3-11.png\" alt=\"\" class=\"wp-image-1843\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Further Cooperation:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced A\/B testing:<\/strong> Further experiments to optimize conversions at each sales funnel stage.<\/li>\n\n\n\n<li><strong>Upselling and cross-selling module:<\/strong> Introducing features to recommend additional products and promotional bundles.<\/li>\n\n\n\n<li><strong>Dynamic remarketing campaigns:<\/strong> Automated campaigns targeting visitors who didn\u2019t finalize a purchase.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New Opportunities:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Loyalty program:<\/strong> A rewards system for loyal customers and discounts for returning users.<\/li>\n\n\n\n<li><strong>Behavioral analysis:<\/strong> Enhancing the analytics module with detailed user journey tracking.<\/li>\n\n\n\n<li><strong>Personalized email campaigns:<\/strong> Automated communication based on users\u2019 purchase history.<\/li>\n\n\n\n<li><strong>International market expansion:<\/strong> Adapting the platform to support various currencies and local payment methods.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/gorilla-app.com\/wp-content\/uploads\/2025\/01\/4-8.png\" alt=\"\" class=\"wp-image-1841\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Najlepszy Sk\u0142ad project, developed in collaboration with the Polish Football Association (PZPN), focused on optimizing the sales funnel for isotonic beverages. With a comprehensive approach \u2013 from user journey analysis to automation and advanced analytics \u2013 the project achieved a significant increase in sales and enhanced user experience. The new sales funnel boosted conversions, reduced cart abandonment, and provided an intuitive experience across both desktop and mobile devices.<\/p>\n","protected":false},"featured_media":2692,"template":"","categories_case":[645],"class_list":["post-2693","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-ai-retail-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Najlepszy Sk\u0142ad \u2013 Sales Funnel for PZPN Product - Gorilla Commerce &amp; Solutions<\/title>\n<meta name=\"description\" content=\"Sales funnel for PZPN isotonic drinks: +45% conversions, -30% cart abandonment. 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