{"id":2670,"date":"2025-01-13T10:44:08","date_gmt":"2025-01-13T08:44:08","guid":{"rendered":"https:\/\/gorilla-commerce.eu\/?post_type=case-study&#038;p=2670"},"modified":"2026-02-18T16:53:13","modified_gmt":"2026-02-18T14:53:13","slug":"strefa-urody-projekt-z-branzy-beauty","status":"publish","type":"case-study","link":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/strefa-urody-projekt-z-branzy-beauty\/","title":{"rendered":"Strefa Urody \u2013 Beauty Industry Project"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"351\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/obrazki-na-strone-34-1-1.png\" alt=\"\" class=\"wp-image-2681\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/obrazki-na-strone-34-1-1.png 512w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/obrazki-na-strone-34-1-1-300x206.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2218\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/2-1-scaled.jpeg\" alt=\"\" class=\"wp-image-2671\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/2-1-scaled.jpeg 2560w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/2-1-300x260.jpeg 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/2-1-1024x887.jpeg 1024w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/2-1-768x666.jpeg 768w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/2-1-1536x1331.jpeg 1536w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/2-1-2048x1775.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Problem:<\/h2>\n\n\n\n<p>The beauty industry is highly competitive and subject to rapidly changing trends. The client required a modern, <strong>professional e-commerce platform<\/strong> that would:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Effectively showcase a wide range of cosmetic products,<\/li>\n\n\n\n<li>Support marketing and promotional campaigns,<\/li>\n\n\n\n<li>Increase purchase conversion rates through an intuitive interface,<\/li>\n\n\n\n<li>Automate logistics and order management processes,<\/li>\n\n\n\n<li>Be mobile-friendly to cater to the growing number of smartphone users.<\/li>\n<\/ul>\n\n\n\n<p>The lack of an adequate system for managing campaigns, analyzing customer behavior, and optimizing the shopping process resulted in low conversion rates and a high number of abandoned carts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/3-4-1024x768.png\" alt=\"\" class=\"wp-image-2679\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/3-4-1024x768.png 1024w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/3-4-300x225.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/3-4-768x576.png 768w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/3-4-1536x1152.png 1536w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/3-4-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/4-6-1024x819.png\" alt=\"\" class=\"wp-image-2677\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/4-6-1024x819.png 1024w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/4-6-300x240.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/4-6-768x614.png 768w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/4-6-1536x1229.png 1536w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/4-6-2048x1639.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Actions:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Business Needs and Market Analysis:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Conducted a thorough analysis of the client\u2019s requirements and end-user preferences.<\/li>\n\n\n\n<li>Identified key areas for improvement: shopping process, promotion management, and return handling.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>UX\/UI Design:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Created a modern, functional, and aesthetically pleasing store design.<\/li>\n\n\n\n<li>Optimized the shopping journey to maximize conversion rates.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Advanced Product Search Engine:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Implemented dynamic filters and full-text search to enable quick and precise product discovery.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Promotional and Discount Campaign Module:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Developed tools for managing promotions, discount codes, and special offers.<\/li>\n\n\n\n<li>Introduced automated reminders for abandoned carts and active promotions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Integration with Payment and Logistics Systems:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Integrated the store with multiple payment gateways for fast and secure transactions.<\/li>\n\n\n\n<li>Automated shipping and real-time package tracking processes.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Notification System and Email Marketing:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Implemented automatic email\/SMS notifications about order status, promotions, and new arrivals.<\/li>\n\n\n\n<li>Integrated with email marketing tools and automated remarketing campaigns.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Analytics and Performance Monitoring:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Used tools to monitor user behavior and optimize ad campaigns.<\/li>\n\n\n\n<li>Deployed a dashboard for analyzing key performance indicators (KPIs).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/5-5-1024x819.png\" alt=\"\" class=\"wp-image-2675\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/5-5-1024x819.png 1024w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/5-5-300x240.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/5-5-768x614.png 768w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/5-5-1536x1229.png 1536w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/5-5-2048x1639.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution to the Problem:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The e-commerce store became a vital online sales tool for the Strefa Urody brand. Thanks to the implemented solutions:<\/li>\n\n\n\n<li>Customers benefit from an intuitive shopping journey and an advanced search engine that quickly finds products by category, features, or price.<\/li>\n\n\n\n<li>Automated discounts and dynamic promotions drive impulse purchases and increase cart values.<\/li>\n\n\n\n<li>The notification system provides users with full transparency throughout the order fulfillment process.<\/li>\n\n\n\n<li>The analytics module delivers valuable insights into campaign effectiveness and user behavior.<\/li>\n\n\n\n<li>The store is fully responsive, allowing customers to shop seamlessly on both desktop and mobile devices.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4096\" height=\"2725\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/6-3.png\" alt=\"\" class=\"wp-image-2673\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/6-3.png 4096w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/6-3-300x200.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/6-3-1024x681.png 1024w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/6-3-768x511.png 768w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/6-3-1536x1022.png 1536w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2025\/01\/6-3-2048x1363.png 2048w\" sizes=\"auto, (max-width: 4096px) 100vw, 4096px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strefa Urody is a modern beauty e-commerce store featuring an intuitive interface, advanced search, and dynamic promotions. 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