{"id":2235,"date":"2024-10-15T14:13:16","date_gmt":"2024-10-15T12:13:16","guid":{"rendered":"https:\/\/gorilla-commerce.eu\/?post_type=case-study&#038;p=2235"},"modified":"2026-02-16T17:29:25","modified_gmt":"2026-02-16T15:29:25","slug":"when-beauty","status":"publish","type":"case-study","link":"https:\/\/gorilla-commerce.eu\/en\/case-studies\/when-beauty\/","title":{"rendered":"When Beauty"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"351\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-41-5.png\" alt=\"\" class=\"wp-image-2236\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-41-5.png 512w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-41-5-300x206.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"351\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/box-11.png\" alt=\"\" class=\"wp-image-2238\" style=\"aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/box-11.png 512w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/box-11-300x206.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Needs Analysis<\/h2>\n\n\n\n<p><strong>Business Objective:<\/strong> <br>Creation of a modern cosmetics store with a focus on personalized offers and utilizing user data for marketing purposes.<\/p>\n\n\n\n<p><strong>Target Audience:<\/strong> <br>Individuals interested in the latest trends in cosmetics who value a personalized approach.<\/p>\n\n\n\n<p><strong>Requirements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use of cookies to personalize content.<\/li>\n\n\n\n<li>A transparent privacy policy with options for managing consents.<\/li>\n\n\n\n<li>Integration with marketing automation tools.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution Design<\/h2>\n\n\n\n<p><strong>Concept:<\/strong><br>A store that adapts to user preferences, offering a dynamically changing selection of products.<\/p>\n\n\n\n<p><strong>UX\/UI Mockups:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalized homepage with product recommendations.<\/li>\n\n\n\n<li>An intuitive interface that allows easy management of privacy settings<\/li>\n<\/ul>\n\n\n\n<p><strong>Technology Selection:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce platform with advanced personalization capabilities.<\/li>\n\n\n\n<li>Integration with AI systems to analyze user behavior.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Development and Integration<\/h2>\n\n\n\n<p><strong>Feature Implementation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A consent management module for cookies and profiling.<\/li>\n\n\n\n<li>A system for personalized offers and promotions.<\/li>\n\n\n\n<li>A chatbot to support customer service.<\/li>\n<\/ul>\n\n\n\n<p><strong>External Integrations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing automation tools.<\/li>\n\n\n\n<li>Google Analytics 4 with e-commerce functionalities.<\/li>\n\n\n\n<li>Integration with remarketing platforms.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Testing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Functional Testing:<\/strong> Verify the correct operation of personalization, consent management, and purchase processes.<\/li>\n\n\n\n<li><strong>GDPR Compliance Testing:<\/strong> Legal audit regarding personal data processing and consent display.<\/li>\n\n\n\n<li><strong>Security Testing:<\/strong> Verification of user data protection.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"1024\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-2-998x1024.png\" alt=\"\" class=\"wp-image-2240\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-2-998x1024.png 998w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-2-292x300.png 292w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-2-768x788.png 768w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/image-2.png 1216w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Deployment and Training<\/h2>\n\n\n\n<p><strong>Migration to Production Environment:<\/strong><br>Ensure all personalization features function correctly after deployment.<\/p>\n\n\n\n<p><strong>Staff Training:<\/strong><br>Workshops on using marketing automation tools and data analysis.<\/p>\n\n\n\n<p><strong>Post-deployment Support:<\/strong><br>Monitor the effectiveness of personalization and optimize marketing strategies.<\/p>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/spote.ai-mini-7-8-1024x674.png\" alt=\"\" class=\"wp-image-2242\" srcset=\"https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/spote.ai-mini-7-8-1024x674.png 1024w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/spote.ai-mini-7-8-300x197.png 300w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/spote.ai-mini-7-8-768x505.png 768w, https:\/\/gorilla-commerce.eu\/wp-content\/uploads\/2024\/10\/spote.ai-mini-7-8.png 1216w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The project included the creation of a modern cosmetics store with offer personalization functions, using user data for marketing purposes. Marketing automation tools and AI systems were integrated, enabling dynamic product recommendations, managing cookie consents and optimizing customer interactions. The store has been tested for GDPR compliance, and the staff has been trained in the use of marketing tools and data analysis.<\/p>\n","protected":false},"featured_media":2244,"template":"","categories_case":[645],"class_list":["post-2235","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-ai-retail-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Beauty - Gorilla Commerce &amp; Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorilla-commerce.eu\/en\/case-studies\/when-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Beauty - Gorilla Commerce &amp; Solutions\" \/>\n<meta property=\"og:description\" content=\"The project included the creation of a modern cosmetics store with offer personalization functions, using user data for marketing purposes. 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