UX (User Experience) Audit

As part of the UX audit, we focus in detail on:

Analysis of customer purchase paths

We conduct a thorough identification of critical points in customer purchase paths by analyzing detailed data on user behavior. We check which stages of the purchase process generate the most frustration or cause shopping cart abandonment, identifying clear reasons for these behaviors.

Usability tests

We conduct practical tests with real users to better understand their interactions with the store. We use qualitative and quantitative methods, such as A/B testing, heat map analysis, surveys, and in-depth interviews. This gives us a comprehensive picture of the user and an accurate diagnosis of areas for improvement.

User interface optimization

We present detailed recommendations for changes to the interface that will positively impact the user experience and sales results. We identify specific elements that require redesign and recommend proven UX/UI design practices that will increase conversion rates and customer satisfaction.