Wilini
2023
About project
Willini is a project to create a personalized e-commerce platform for a furniture company, built on WooCommerce. The goal was to provide an exceptional user experience and support online sales and marketing activities. A unique design was created to reflect the brand's values and integration with payment and warehouse management systems was introduced. Optimizing the website's performance and mobility allowed it to be used smoothly on various devices. Thanks to the modern platform, Willini achieved an increase in sales, reached new customers and strengthened its brand.
Problem
Willini, a company in the furniture industry, faced the challenge of creating a modern, fully customized e-commerce platform that would stand out from the competition. The key requirement was to provide an exceptional user experience, reflect the brand’s values, and integrate functionalities supporting online sales and marketing activities.
Actions
Planning and Design:
- Mockups in Figma: Started by creating detailed mockups in Figma, allowing precise planning of the user interface and functionalities.
- Design Personalization: Designed a unique website appearance, reflecting Willini’s aesthetics and brand values.
Technical Development:
- WooCommerce Platform: Chose WooCommerce for its flexibility and scalability, allowing the platform to be tailored to the client’s specific needs.
- Integrations: Implemented integrations with payment systems, warehouse management, and marketing tools.
- Performance Optimization: Ensured fast page loading and responsiveness on various devices.
Testing and UX Optimization:
- Usability Studies: Conducted tests with user participation to optimize the purchase path and navigation.
- Mobile Adaptation: Paid special attention to the mobile version, ensuring a smooth experience on smartphones and tablets.
Marketing Strategy Implementation:
- SEO and Content Marketing: Prepared content optimized for SEO, increasing the website’s visibility in search engines.
- Promotional Campaigns: Supported the client in launching advertising campaigns and promotions.
Solution to the Problem
We created a fully customized e-commerce platform from scratch, which not only enables the sale of furniture online but also offers customers a unique shopping experience. Thanks to an intuitive interface, attractive product presentation, and advanced e-commerce functions, Willini stands out in the market and attracts new customers.
Client Achievements
- Sales Growth: Significant increase in online sales in the first quarter after launching the new platform.
- Expanded Customer Base: Reached new market segments thanks to better online visibility and effective marketing activities.
- Brand Strengthening: The modern and stylish website elevated the brand’s prestige and increased customer trust.
Why Us?
We specialize in creating customized e-commerce solutions, combining innovation with functionality. Our experience in UI/UX design and knowledge of the WooCommerce platform allowed us to create a platform perfectly tailored to Willini’s needs.
Further Cooperation
- Support and Updates: Provide ongoing technical support, monitor website performance, and implement necessary updates.
- Functionality Development: Working on introducing new features, such as product configurators or loyalty programs.
New Opportunities
- Offer Expansion: The platform allows easy addition of new collections and products.
- Customer Interaction: Tools for collecting feedback and communicating with customers enable building loyalty.
- Business Analytics: Advanced reports and analyses help in making strategic business decisions.
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