Globalo
About project
As part of the project, we optimized the Global online store based on WooCommerce to solve performance problems and understand the user experience. We refactored the code, optimized the scripts and introduced innovative solutions, which reduced the loading time by up to 70%. The improved platform now supports high traffic, increased conversions and is ready for future growth and the addition of new products.
Problem
Globalo, a leading distributor of kitchen hoods in the European Union, faced performance issues with their extensive WooCommerce-based online store. The platform struggled to handle high traffic volumes and a large product catalog, resulting in slow load times and user frustration. The existing setup hindered their ability to provide a seamless shopping experience and potentially impacted sales.
Actions
Performance Diagnostics:
- Site Audit: Analyzed the website to identify slow-loading scripts, inefficient code, and resource bottlenecks.
- User Experience Evaluation: Assessed the site’s navigation and responsiveness from a customer’s perspective.
Optimization Strategy:
- Code Refactoring: Cleaned up and optimized code, removing unnecessary scripts and improving efficiency.
- Custom Subpage Solutions: Developed unconventional approaches for subpages using additional fields manageable from the WordPress dashboard.
- Efficient Libraries: Implemented external libraries like Swiper and Lightbox for optimized slider and gallery management.
Script Management:
- Script Optimization: Eliminated or deferred scripts causing display issues and delays.
- Caching and Compression: Applied techniques to reduce load times and improve performance.
Testing and Validation:
- Load Testing: Simulated high-traffic scenarios to ensure the site could handle increased demand.
- Cross-Device Compatibility: Ensured the site functioned well across all devices and browsers
Solution to the Problem
By optimizing the website’s performance and implementing custom solutions, we significantly improved Globalo’s online store. The enhanced platform handles high traffic efficiently, provides a faster and more intuitive user experience, and supports their extensive product range.
Client Achievements
- Improved Load Times: Reduced page load times by up to 70%, enhancing user satisfaction.
- Increased Conversions: A smoother shopping experience led to higher conversion rates and sales.
- Future-Proof Platform: The optimized site is scalable and ready to accommodate future growth and product additions.
Why Us?
Our in-depth analysis and expertise in WooCommerce optimization convinced the client of our ability to resolve their issues. Our collaborative approach ensured that we addressed the most critical problems first, delivering immediate improvements.
Further Cooperation
- Expanded Collaboration: Our partnership now includes developing PIM applications and a task manager, extending beyond e-commerce solutions.
- Continuous Enhancement: Ongoing efforts to further optimize the site and add new features.
New Opportunities
- Market Leadership: Enhanced online presence strengthens Globalo’s position in the EU market.
- Operational Efficiency: Better site performance reduces customer service inquiries related to technical issues.
- Strategic Growth: Improved infrastructure supports marketing campaigns and business expansion plans.
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