Chillberry
About project
The project consisted of creating an online store offering products related to relaxation and wellness, with an emphasis on building a brand associated with naturalness and high quality. An aesthetic website with a minimalist design, rich educational content, and blog and newsletter subscription functions was developed. The store was integrated with e-mail marketing and social media tools and tested for functionality, usability and efficiency.
Needs Analysis
Business Objective:
To create a store offering products related to relaxation and wellness, building a brand associated with high quality and naturalness
Target Audience:
People seeking natural products that support a healthy lifestyle.
Requirements:
- An aesthetically pleasing website that reflects the philosophy of calm and relaxation.
- Rich educational content about the products and their health benefits.
- The ability to easily expand the product range with new categories.
Solution Design
Concept:
An online store that also serves as a platform promoting a healthy lifestyle.
UX/UI Mockups:
- Minimalist design using calming colors.
- Strong emphasis on product images and descriptions.
Technology Selection:
- A flexible e-commerce platform that allows for easy addition of new features.
- A CMS system to manage educational content.
Development and Integration
Feature Implementation:
- A blog featuring articles on wellness and health.
- A newsletter subscription module with tips and promotions.
- A customer review system with the option to add photos.
External Integrations:
- Email marketing tools.
- Integration with social media platforms for community building.
- Payment and delivery systems tailored to customer preferences (e.g., parcel lockers).
Testing
- Functional Testing: Verify the operation of the store, blog, and subscription system.
- Usability Testing: Conduct studies with the target audience to assess the website’s user experience and intuitiveness.
- Performance Testing: Ensure the site runs smoothly and has fast loading times.
Deployment and Training
Store Launch:
Market introduction accompanied by a promotional campaign.
Team Training:
Training on content management, customer service, and order fulfillment.
Post-deployment Support:
Assistance in developing content marketing strategies and building customer relationships.
Trusted by:
